Why You Must Use Email Marketing in Your Business
Contrary to what you may have heard, email marketing is not only not dead, it still has one of the best ROIs of any marketing tactic you can use.
-91 percent of US adults like to receive promotional emails from companies they do business with (Marketing Sherpa) -Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey) -59% of B2B marketers say email is their most effective channel in terms of revenue generation ( BtoB Magazine) . -80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel? Social media, identified by just 44% of those same professionals) (eMarketer). -For every $1 spent on email marketing $44 is made in return, according to (Campaign Monitor)
This month, I’m writing an article that I shouldn’t have to write. I shouldn’t have to tell local business owners that they need to use email marketing, because it should be so obvious that it simply goes without saying. I mean, what business owner would pass up the chance to instantly send an important message (and in many cases, do so for free ) to anyone who has ever expressed interest in doing business with their company? The answer, unfortunately, is that a surprisingly high number of small businesses pass up this chance. In fact, according to a survey by inbound marketing firm Blue Corona, in 2017 only 26% of small businesses reported investing in email marketing.
surely one marketing tactic by itself isn’t enough to save a failing business—and in cases where the business is failing due to poor planning, bad management, inferior products, etc., you’re right. However, when a business is failing due to a lack of leads because of bad or non-existent marketing, this one tactic really could make the difference. Don’t believe me? Consider these statistics about email marketing:
In my opinion, this is nothing short of a tragedy. When you combine the high failure rate of small businesses (about 50% of businesses with employees fail within 5 years of starting) combined with the overwhelming amount of data showing the effectiveness of email marketing, you have to wonder how many failed businesses would still be open today if they had been effectively using email marketing. Now, you’re probably thinking to yourself that
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My name is Kevin Jordan, and I’m a Master Certified Duct Tape Marketing Consultant and the owner of Redpoint Marketing Consultants, a small business marketing agency based in Christiansburg, VA. I publish and distribute the Small Business Marketing Monthly to help keep local business owners up to speed about topics related to marketing and management. I hope you find the content informative and useful.
With summer vacation season over and schools starting up again, this is a time of year when many people’s routines are changing, even those that don’t have school-age kids. It’s a great time to think about how this fact impacts your business and your customers, and whether there is a way you can take advantage of that in some way when it comes to marketing.
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