Baker Auction Company Is Going Virtual How We’re Making Sure Our Clients Can Still Connect With Donors
If there’s one thing all of us can be certain of right now, it’s that we’re in a season of uncertainty. Because of the COVID-19 outbreak, hundreds of businesses and organizations in the Boise area have shut their doors, and no one is sure when they’ll reopen. Several of those businesses and organizations are clients of ours who have had to reschedule or outright cancel the fundraising events they had planned. Just within the first few weeks of business closures in late March, we had rescheduled over 50 events. That means a loss of business for us, but more importantly, a loss of much-needed revenue for the organizations we work with. In no time at all, running a charity or a nonprofit has become much more difficult than it already was. That said, I don’t want to just focus on the doom and gloom of this whole ordeal. I want all of you to know that we’re actively working with our clients to be a part of the solution. To all of you reading this who work for businesses or nonprofits that have really been struggling, the first thing I want to say to you is that you’re not alone. No one is immune to the effects this pandemic has had on our economy. That’s why, as an act of solidarity, we’ve waived all rescheduling and cancellation fees. We understand how much the money you raise at your events means to your organization, and we want you to know that we are actively working on a solution that we hope will become a viable option for fundraising, even after the effects of the outbreak start to wane. At Baker Auction Company, we’ve been working on a way to host live events on a virtual platform. That way, your donors can have a way to support your organization, even while they’re quarantined. We’ve been working with a professional TV production crew and studio to film our auctions live. Your supporters can buy tickets to access the video. Then, they can
participate in paddle raises through the steaming service to bid on items. Without the costs of catering, ambiance, and the venue, these auctions will be a lot more affordable to host and a lot shorter as well. Before this pandemic started, we always assumed we would one day offer some sort of online fundraising option. When the coronavirus hit, we took that already existing idea and kicked it into high gear out of necessity. After the pandemic has passed, I can foresee this becoming a viable alternative to live auctions. I don’t think it will ever replace live events — people still like dressing up and being seen while they’re donating to a good cause — but it could be a way to access larger groups of people than any venue could hold. Done right, virtual auctions can engage larger support bases in their homes and potentially bring in more money for your cause. I’m not pretending to be the world’s best economist, but I think that on the other end of this season, there are going to be a lot of people who have been working from home and getting a paycheck who will have money to spend. Fundraising could hit an all-time high. In the meantime, I hope the virtual platform we’re working on can give you the tools you need to reach your supporters.
Facebook.com/BakerAuctionCo | BakerAuction.com | (208) 739-8750 - Tyson Baker “It’s Sale Time”
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