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Success With ‘Loonshots’
Because of the ban on large gatherings throughout the United States, several organizations that count on people being able to gather are in trouble. Many of those organizations are nonprofits that use fundraisers that draw hundreds or even thousands of supporters to help their causes. A ban on gatherings might seem like a death knell — but it doesn’t have to be. I’ve worked in the event planning industry for 13 years, and I have a passion for helping nonprofits reach their fundraising goals so that they can help the people who need it most in their communities. That’s why when the quarantine started, Tyson Baker and I began creating what is now DanielleSnelson.com, a site where nonprofit organizations can find the resources they need to host their very own online auctions. Through DanielleSnelson.com, you can sign up for our services and we’ll help you with the rest. You’ll have complete and total access to our expert team of event coordinators and auctioneers who will all work to ensure that your online fundraising event goes off without a hitch. I’ll be your host, Tyson Baker will be your auctioneer, and Brent Berg will be your go-to guy for making everything work. Ever since I’ve been the business and development manager at St. Joseph’s Catholic School, our Crab Feed Auction has been our most important fundraiser. I work with the St. Joseph’s Parents Association to make sure that it goes smoothly every year, and this year, we were hoping to take it to the next level with Baker Auction Company’s involvement. I first saw Tyson and his team in action at another school’s fundraiser about a year ago. We had just held our Crab Feed Auction not long before, and as I watched Baker Auction Co. do what they do best, I knew that with their energy, I could take this year’s Crab Feed to the next level. I talked to our event planning committee about having them host our next auction, and they agreed. When it came time to start preparing for the 2020 Crab Feed Auction, I got in touch with Tyson, and we began planning right away. From day one, Tyson provided us with outstanding customer service. He answered all our questions, and his experience, tips, and tricks seemed like they would destine the Crab Feed for success. How Baker Auction Company Is Helping Us Get Back on Track
Many entrepreneurs dream of catching lightning in a bottle — of harnessing new, powerful ideas that will propel their business to the cutting edge. Whether they call it disruption, innovation, or genius, many business books focus on the “lightning” side of the equation. But those flashes of brilliance mean nothing without a bottle to capture them in. According to author and physicist Safi Bahcall, if you want to turn momentary inspiration into tangible success, you need structure. Bahcall explores this idea in his book, “Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform
Industries.” He examines many successful innovations that were originally deemed “crazy” or “doomed to fail,” including the breakout success of the James Bond movies and how Lipitor became a pharmaceutical blockbuster. What these phenomena have in common is that they were supported and made possible by a positive work environment structured to nurture ideas that were “just crazy enough to work.” However, success stories aren’t the only focus of “Loonshots.” The book also examines companies that paved the way as innovators, only to stifle change and lose momentum. Bahcall puts Pan American World Airways (Pan Am), Polaroid, and other titans that let the lightning out of the bottle under the microscope to show readers where the companies’ organizational structures went wrong. To Bahcall, the way business owners organize their team is the same as how temperature shapes water. You can be cold toward new ideas, which freezes progress and makes your company too brittle in the face of change, or you can be warm and let your team’s ideas flow in exciting new directions. Drawing on his experience as both a physicist and the co-founder of a biotechnology company, Bahcall is able to make his case in entertaining, down- to-earth prose. Beyond being a good read, “Loonshots” addresses an often overlooked factor in the ways innovative companies succeed at redefining their industry, making it a great addition to any entrepreneur’s library.
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