The Newsletter Pro December 2018

#120 in the 2015 and #343 in the 2016 INC. 500 | 2016, 2017, & 2018 Best Place to Work in Idaho | Marketer of the Year | 24K Club Winner

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As Seen On:



How to Scale Your Marketing Campaigns Real Success The Faux Death of Media and What Is Really Working Now Don’t Let Your Expertise Go Untapped



Improving Your Social Media Campaigns


Mariah Starts a Newsletter War With Shaun



Great Things Happen When Business Meets Philanthropy

A few weeks ago, my wife started having crazy pain in her neck … No, it was not just me irritating her, although that isn’t a horrible guess some days. Her pain started in her neck and, over three weeks, progressed down her arm until two of her fingers started to become numb. We’d seen a number of people to figure out what was wrong, but once she started to lose feeling in her hand, we knew we needed to find out what was going on fast. I texted one of my doctor friends who had seen Mariah for this issue and asked if he would order an MRI. He agreed. We got the MRI, and the radiologist had one opinion, but the neurosurgeon we were seeing had another opinion about what was wrong. Mariah and I went into the consultation, and the neurosurgeon thought she had an ulnar nerve issue, which I’ve come to find out is a nerve in your elbow. They wanted to operate in the morning. At this point, Mariah was also starting to experience issues in her other arm, and they also noticed a small bulging disk in her neck. While

we were speaking with the neurosurgeon, he said that if the ulnar nerve surgery (elbow surgery for us laymen) didn’t help, we may need to operate on the other ulnar nerve, and after that, if she still wasn’t better, she may need to have the bulging disk operated on. Wow — That is a crap-ton of operations. The way they started stacking up, I felt like he was a few surgeries short of his monthly sales quota. Now we had up to three surgeries looming, so we went for a second opinion and a third opinion. For the third opinion, I called a buddy of mine, Chad Madden, who is one of the best physical therapists in the country, to get his opinion. Chad and his team looked at the MRI and told me it wasn’t the ulnar nerve and that we shouldn’t let them operate. He implored me to fly her to his office for a week and let Joe, his best PT, work on her. Chad told me he felt there was an 80 percent or higher chance they could get her to 95 percent or better in just five days. Frankly, it seemed too good to be true, but I’ve known Chad for a number of years now, and I trust him, so I booked a ticket for Mariah to fly to Hershey, Pennsylvania, which is where one of Chad’s three offices are. I said a prayer and crossed my fingers for good measure. After an evaluation

from Joe, the issue turned out not to be the ulnar nerve but instead a rib that had been out of place for so long that the moment he put it back in place and Mariah turned her head, the rib popped back out. Ouch!

Five days with Joe and seven treatments later, Mariah was 99 percent better. Crazy, right?

Now, if you’re wondering how all this ties into business, let me pull back the curtain and share two primary thoughts. One is hopefully motivational, and the other one is prescriptive. The only thing worse than having a sick loved one is not being able to do anything about it. I’ve found many times that the only reason we can’t do anything about a loved one being sick doesn’t have to do with the availability of treatment, but rather the lack of money to get those treatments. I understand the struggle. I’ve been very poor, and I’ve had to accept subpar treatment for my loved ones in the past. Had this been an issue with Mariah 15 years ago, we’d likely be on surgery No. 2 as you read this. Continued on page 2 ...




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