... COVER CONTINUED
Now I’m not saying all of this to brag; I’m telling you this to motivate you.
You are an entrepreneur; you can be and do anything you want. You can put yourself in the financial position to make sure your loved ones always get the best care. You can set up your business and buy back your time so you can spend time with loved ones before there is an issue. You can work hard so you can create memories that will last a lifetime. You can do it, but you have to choose to go bigger. You have to choose to have a multimillion-dollar business. You have to choose to move your ego out of the way and let others make decisions so you can have more freedom. You have to want this security. Before I jump to my second point, I’ll ask you this: Do you want this security in your life? If so, the next point will help you achieve it. In another article in this newsletter, I talk about the Bootcamp I held at my office a few weeks ago and one of the topics we went over. In the article, I suggest that you focus on the foundational issues in your business before you look for the next shiny object. I know as you read this, you are or soon will be looking for marketing for 2019. You will see the new promise of unlimited new customers with the click of a button, or magic marketing formulas that literally put millions in your bank account each night. I implore you to ignore those. Even if they worked, and that is a big “if,” you need to fix the foundation of your business before you add any more new lead generation. Here is a good analogy: Don’t go operating on both elbows and the neck when a rib and some soft tissue issues are causing all the pain. When you buy marketing gimmick after marketing gimmick, that is exactly what you’re doing. looked at ... I’ve found MASSIVE GAPS in the foundations of the businesses.” “In 100 percent of the businesses I’ve
In 100 percent of the businesses I’ve looked at as part of my mastermind, through a consulting day, etc., I’ve found massive gaps in the foundations of the businesses. These businesses don’t need more leads or advertising; they simply need to get all they can from all they’ve already got.
spend some money to get these things fixed and/or created, but as you do, a funny thing will happen: Your existing marketing will start to perform better, your customer acquisition cost will decrease, and profits will increase — all without a new shiny marketing gadget. If you want to have an amazing 2019; if you want to make more money; or if you want to make sure you can be there for your loved ones with time, money, or both, this is the list to work on. Fix these areas, and watch your business soar. –Shaun
Here are a few areas to look at for improvement in the new year.
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Current customer relationships Marketing to existing customers
Phones (When was the last time you mystery-shopped your own phones?) Sales process Follow-up with leads Lead-to-sales conversions Referrals Churn or lost customers Nurturing of leads Employees following SOP (So customers get the best outcomes)
8 9 10
All of these should be a priorities over anything new for 99 percent of businesses. You may need to
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