MARKETING HOW-TO CONTINUED ... and expanding our offerings with those we already work with. Everyone can use this strategy. Even if you’re a local business, there is someone else who has your customers or someone else who gets to your customers before you do. How can we work with those people? Can we create something that is valuable enough that the primary business will share it or promote you? Can you provide a thank-you gift for each new customer the primary business gets in exchange for the lead? Would it make sense for the primary business to host a webinar with you, promoting you? Can the two of you put on an event together and split the costs and the leads? Do you want a campaign that always kills it? Here’s a strategy that has a 100 percent success rate. What is it that you were doing in the past that was profitable and worked so well that you simply stopped doing it?
Spend 15 minutes brainstorming your marketing campaigns and looking for the successful ones, and then look for successful ones that you’ve stopped doing, and ask, “Why aren’t we doing this anymore?” You will find an easy win. You know what else is crushing it — I mean seriously crushing it? The phones. Getting a prospect on the phone for a sales call or appointment can have a profound impact on profits. Years ago, I was given this advice, and it changed my life. Heck, it changed my family tree. Thank you, Jimmy and Travis, for this piece of knowledge. I’m telling you right now that if you aren’t monitoring your phones and using the phones to generate new business, you are leaving potentially millions on the table. If you’re not spending time with prospects and customers, engaging them and nurturing them, and if you’re not hitting them up in the real world, you are missing out big time. Sales will soar by
simply adding a real-world component to your marketing — the more, the better.
–Shaun
P.S. I would be negligent in my duties if I didn’t mention the one media that crushes it and allows you to engage physically and digitally with customers and prospects: a newsletter. If you’re looking to start a newsletter for 2019, you need to start now to have your first one ready by New Year’s. Go to NewsletterPro.
com/schedule or call 208-297-5700 to get an
appointment to chat with my team and kick 2019 off right.
I’m dead serious here. I don’t know a single business owner that doesn’t have a campaign like this.
RESOURCE OF THE MONTH
Get Out of Your Social Media Slump Let Buffer Help You Succeed at Digital Marketing
SO WHAT?
In case you forgot, you’re busy. Maybe you have to remember to call a supplier in the morning, and you have a big meeting tomorrow afternoon. At some point you have to hire a new manager, prepare for the holiday season, and juggle ways to launch a new service.
cuts out the need to remember to create a post that day and create it multiple times for different platforms. And your posts will be consistent across all sites. I STILL DON’T HAVE TIME FOR THAT Planning ahead can save you time, but what if you’re still too crunched to do that? Buffer makes that easy, too. Simply click the Buffer extension on your browser while you’re on a website you want to share, and Buffer will create a post for you with a link to that website. All you have to do is schedule a time. And Buffer’s mobile app allows you to keep customizing and scheduling posts as you go. The platform also lets you add team members to your account, so your employees can schedule posts for you. Since you won’t have to spend hours per day posting to social media, you can spend time interacting with your clients by responding to tweets or “liking” posts you’re tagged in. Responding to your clients will take mere minutes and make a significant impact.
Buffer isn’t just designed to make your posting abilities easier — it also helps you improve your social media savvy. Its analytics can help you track your posts’ engagement, page views, and link clicks, so you can monitor your progress. Buffer offers a slew of articles to help inspire and educate you about furthering your social media presence and improving your skills. Don’t forget social media because you’re too busy. Jump-start your campaign with help from Buffer, and make 2019 your best social-media year yet.
And don’t forget about your social media.
It’s an easy piece of marketing to misuse and neglect, but if you’re not creating, posting, and interacting on social media, you’re missing a crucial piece to generating business. If you’re considering ramping up your social media presence, the online social media planning platform Buffer can help you create an easy — and effective — campaign. HOW DOES IT WORK? With Buffer, you can plan ahead to avoid day-of panic. For example, if you want to promote a special that your clinic is hosting, you can create a post and schedule it to publish on Facebook, Twitter, and Instagram at the same time. This
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