Build Relationships One Thank-You Card at a Time Why a Handwritten Note Can Make All the Difference
Running a successful pharmacy is about more than filling prescriptions and managing inventory — it’s about building relationships with your patients. The third key rule of the 75 Hard Challenge for Pharmacy Owners focuses on doing just that by incorporating a simple yet powerful habit into your team’s daily routine: Every employee must write a handwritten thank-you card to a patient during every shift. HANDWRITTEN THANK-YOU CARDS MATTER. These days, receiving a handwritten note is rare. You always feel excited when you see a handwritten envelope in your mailbox. While it may be a small gesture, it can significantly impact your patients. When you take the time to thank a patient for their business personally, you’re not just acknowledging their purchase — you’re building a connection. This connection leads to loyalty, strengthens relationships, and turns your pharmacy into more than just a place to pick up medications; it becomes a trusted and valued part of your patients’ lives.
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