DiversifyRx - October 2024

From Pages to Practice TRANSFORM YOUR BUSINESS WITH THIS SIMPLE DAILY HABIT

The 75 Hard Challenge for Pharmacy Owners isn’t done just yet. You need to accomplish the fourth rule: Read 10 pages of a business book every day . It’s a simple task, but it can have a powerful influence on your growth and, by extension, the success of your pharmacy. WHY READ 10 PAGES A DAY? At first glance, 10 pages might not seem like much, but the goal here isn’t to read for entertainment — it’s to read with a purpose. The idea is to gradually build up knowledge to help you improve in areas where you may struggle or want to grow. When you consistently dedicate time to reading, you slowly accumulate wisdom and insights you can start applying in your daily operations.

nuisances but as opportunities for improvement and deeper customer relationships.

Interested in using YouTube to market your pharmacy? “The YouTube Formula” by Darrel Eaves provides a comprehensIve guide to building a successful YouTube channel to attract more customers and elevate your pharmacy’s brand. For those who want to refine their overall marketing strategy, Allan Dib’s “The 1-Page Marketing Plan” offers straightforward, actionable advice on creating an effective marketing plan without needing a large team or complex tools. DON’T JUST READ — APPLY WHAT YOU LEARN. The beauty of this rule is its simplicity. Reading 10 pages a day is manageable, even on your busiest days. But it’s not just about reading; it’s about what you do with the information. As you read, think about how you can apply the ideas to your business. Are there strategies that could improve how you manage your team or interact with patients? Can you implement new marketing tactics to increase your reach? You’ll gain knowledge and begin to see opportunities to put that knowledge into practice. Over time, these small changes can significantly improve your pharmacy’s operations and success. IMPART YOUR KNOWLEDGE TO YOUR TEAM. Another benefit of reading with purpose is that it allows you to share what you’ve learned with your team. Whether it’s a new approach to handling patient complaints or a fresh marketing strategy, you can pass on the insights you gain to your employees, helping to uplift the entire team. Your growth as a leader doesn’t just benefit you — it benefits everyone in your pharmacy. When you read to improve yourself, you’re also better equipped to mentor your employees, creating a more positive, productive work environment. Rule No. 4 of the 75 Hard Challenge might seem like a small step, but it can lead to lasting improvements. You’re investing in your own professional development and the success of your pharmacy. So, pick up a book and watch as those 10 pages a day transform your business one idea at a time.

CHOOSE BOOKS THAT ADDRESS YOUR WEAKNESSES.

The key to making this rule effective is choosing books that address specific weaknesses or challenges. For instance, if you feel your leadership skills could be refined, consider picking up a copy of “Boundaries” by Henry Cloud. This book offers valuable insights into setting healthy limits, which is crucial for effective leadership. If your pharmacy has been dealing with patient complaints, “A Complaint Is a Gift” by Janelle Barlow might be an excellent choice. This book teaches you how to view complaints not as

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