EXPAND YOUR REACH
Building an Effective Email List
The digital marketing space is rapidly evolving. According to Statista, the American digital advertising market saw over $270 billion in revenue in 2023. A disproportionate amount — around 80% — of money spent on advertising goes toward digital rather than physical ads. Digital marketing is necessary to grab attention and grow your brand, but it can be expensive. Email marketing lists are a form of affordable digital marketing with considerable growth potential. Sending emails is always less costly than purchasing lots of digital ad space. Best of all, an email list helps build recurring customers and can be customized to your needs. The only tricky part is starting from zero. Here are some tips for creating an effective email list for your business. GROWING YOUR EMAIL LIST Pop-up forms and digital ads are two essential elements to building an email list. Pop-up forms are commonly used because they are effective and easy to set up. They also capture the visitor’s attention by giving them a prompt they must interact with to continue viewing the site. This is why a compelling call to action is crucial. Describe at least one important benefit to subscribing to your email list. This can incorporate FOMO (fear of missing out) on essential updates to your business and products or coupon codes, such as 10% off their first purchase when signing up. Also important is that you incorporate a 5-to-20-second delay before the pop-up form appears to ensure only interested viewers have the option of subscribing to the email list. If you want to maximize your results, minimize the barrier to entry. You should only require the absolute minimum of information, such as their name and email, to start. After a user signs up for your email list, send them a verification email. This helps to verify whether a customer is genuine and reminds them of what subscribing to your email list entails. Digital ads on Facebook are cost-effective and easily scaleable, making them a natural choice for those looking to build their email list. You can increase or decrease your digital ad presence as your business grows to match your needs and goals. You can decide when your email list is extensive enough and digital ads are no longer necessary, or you may even choose to expand your campaign if it is
successfully driving up the number of customers subscribing to your email list.
SEGMENTING AND MAINTAINING THE LIST Properly managing and utilizing your email list is just as crucial as building it up. Email lists can increase engagement and help you build and maintain relationships with your clients, especially when targeting your audience precisely. You can segment the customers on your email list based on their purchase history, interests, and demographics. This way, you can send personalized emails to different customer groups to maximize profitability and engagement. Importantly, you should also regularly remove inactive subscribers and non-functional or duplicate email addresses. This helps prevent the emails you send out from being falsely flagged as spam and becoming less visible to your audience. By utilizing these techniques, you can grow your email list from zero subscribers to thousands and benefit from increased customer engagement, recurring customers, and brand prominence.
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