ISRAEL TOURISM
November 2026
More Flights and Stronger Connections: Israel Shines at Paris Tourism Expo
With direct flights set to exceed 70 per week this winter and a major campaign on the horizon, Israel is inviting international travelers to rediscover its rich culture, vibrant history, and unique experiences
T he Israeli Ministry of stage at the prestigious IFTM International Tourism Exhibition in Paris, represented by a delegation led by Michael Itzhakov, Director-General of the Ministry of Tourism. The three-day event brings together around 30,000 industry professionals, Tourism has taken center decision-makers, and travel agents from all around the globe. Showcasing over 1,400 brands across 170 international destinations, the expo provides an ideal platform to highlight Israel’s incredible appeal to global travelers. Joined by Israel’s Ambassador to France, Joshua Zarka,
Michael Itzhakov met with leading French tourism executives and major airlines, including Air France and EasyJet. High-level discussions were also held with French Tourism Minister – Serge Papin, Cypriot Tourism Minister – Costas Koumis, and Uzbek Tourism Ministry Director-General – Shakboz Datsikhanov. These meetings underscore a shared commitment to building stronger international partnerships and significantly improving travel access for prospective visitors. Visitors to the 72-square- meter Israeli pavilion can experience a vibrant taste of what makes Israel such a captivating destination.
Alongside top travel partners like El Al, Fattal Hotels, and the Tel Aviv-Yafo Municipality, the booth offers interactive culinary demonstrations celebrating authentic Israeli flavors, as well as temporary Hebrew tattoo art. It serves as both a busy hub for business connections and an inviting preview of Israel’s renowned hospitality. Travel connection between Europe and Israel continues to grow rapidly, with France standing as Israel’s top tourist market in Europe and the second-largest worldwide. Currently operating 57 weekly direct flights between Paris and Israel, air connectivity will expand
further this winter with over 70 direct flights scheduled per week. This boost in flight options makes planning a journey to Israel easier and more convenient than ever for international travelers. Looking ahead, the Ministry of Tourism is preparing to launch its popular “I AM ISRAEL” campaign across France this autumn following its successful rollout in the United States. Targeted at audiences with a strong affinity for Israel, the initiative celebrates the nation’s diverse landscapes, ancient history, and modern energy, extending a warm invitation to travelers everywhere to experience the magic of Israel firsthand.
12 • www.itn.co.il
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