OP-ED
November 2026
The Next Hot Destination: The Israeli Audience Takes Center Stage in the Global Tourism Industry
The IMTM 2027 International Tourism Exhibition Shows Record Registration and Unprecedented Interest from Countries and Companies Worldwide - At a Time When Everyone is Competing for the Israeli Audience
T he international tourism market marks Israel as one of the most attractive and active destinations for outbound tourism. Following the summer season and the holiday period, which recorded peak movements and numerous travels of Israelis abroad, there is now an unprecedented awakening and growing interest from international tourism entities, all of which want to attract the Israeli tourist. This trend is clearly reflected in the impressive early registration for the IMTM 2027 International Tourism Exhibition. The IMTM (International Mediterranean Tourism Market) exhibition, marking its 33rd year, will be held on February 16–17, 2027, at
EXPO Tel Aviv. The exhibition is considered the central and largest tourism event in the Middle East and is produced by Ortra Ltd. and Israel Travel News. The event is held under the auspices of the Israeli Ministry of Tourism,
• 65 countries offering unique destinations, attractions, and routes. • Over 30,000 trade visitors , including travel agents, decision-makers, corporate travel procurement managers, and industry thought leaders. • Thousands of general public visitors arriving to catch up on the hottest destinations. Business Opportunities and Top-Tier Networking Alongside the extensive exhibition spaces in the halls and outdoor areas of EXPO Tel Aviv, IMTM 2027 offers a variety of networking channels and strategic sponsorships for companies and countries looking to expand their exposure:
• The VIP Area and Business Lounge: Prestigious morning events and business areas for B2B meetings between international representatives and senior executives in the local industry. • Content Stages and Professional Lectures: Expert lectures dealing with current trends, tourism technologies, and innovative solutions. The early registration and high interest in the exhibition prove that despite the challenges, Israeli demand for vacations, trips, and experiences around the world remains stronger than ever – and the global tourism industry is ready to invest to ensure the arrival of tourists from Israel.
the Israel Association of Travel Agencies &
Consultants, the Israel Hotel Association, and the Israel Incoming Tour Operators Association. By the Numbers: A Summit of the Tourism Industry The expected scope of participation in the exhibition demonstrates its status as the central meeting point between the Israeli
market and the world: • 2,200 exhibitors from diverse pavilions and displays.
24 • www.itn.co.il
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