The data being reported during this stage of the campaign does not include the number of print media ads or local radio ads purchased by each of the individual UMADAOP organizations. A bout T he “T hink , A ct & L ive ” C ampaign Progress Report as of August 23, 2023
85
T argeted Z ip C odes : Details:
•The number of zip codes impacted by the campaign is 85.
L inear & D igital TV: Details:
•178,571 (30 second) commercials over 4 months per UMADAOP location in targeted zip codes for specific demographics. •1,958,135 commercials run as of August 23, 2023. •An additional commercial was created for the Cleveland Hispanic UMADAOP to serve their Spanish speaking populations. •Streaming platforms: Peacock, Plex, Tubi, PlutoTV, Freevee, and Sling TV Freestream. •Programming Networks: ESPN, BET, TNT, OWN, FX, USA, Comedy Central, VH1, and Hallmark Movies & Mysteries.
D igital A dvertisements : Details:
•625,000 (ads) over 4 months per UMADAOP location in targeted zip codes for specific demo - graphics. •6,051,313 ads viewed as of August 23, 2023. •All ads are available in English and Spanish ver- sions.
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