Grant & CAMPAIGN OVERVIEW
T he grant enabled the creation of a short-term campaign. The purpose of the grant was for UMADAOP Lucas County to serve as the fidu- ciary agency to design and implement a comprehensive multi- marketing and social media campaign geared to help reduce the drug overdoses related to Fentanyl, fake pills, and the misuse of prescription pain pills. The campaign was created to target at least 75% of African and Hispanic American residents that reside in Ohio. The campaign addressed minorities throughout Ohio’s urban areas that are served by the eleven Ohio UMADAOP organizations. The title of the campaign is "Think, Act and Live. "The campaign also delivered two additional important messag- es...."Know the Real, One Pill Can Kill and Naloxone can save lives and help prevent deaths related to drug overdoses."
Our Dedicated Team
The successes and accomplishments are as follows: ·T he development of a multi-disciplinary marketing team that in- cluded UMADAOP Lucas County staff, consultants, eleven Ohio UMADAOP Federation Organizations, Buckeye Broadband staff, and 105 community outreach workers who conducted work throughout the urban areas targeted by the campaign. ·T he development of strategies and components for the campaign. ·T he development of a management tool that included a dashboard to maintain timelines, progress, product output data and other tracking information. ·T he development of a project landing page, dynamic QR codes, graphic designs, digital media content, television psa’s, radio and podcast psa’s, newspaper ads, outdoor billboard ads, magazines and the creation of numerous brochures that was distributed statewide throughout the campaign. ·T he development of five videos for the campaign. ·T he development of various media elements including live streaming tv, linear and OTT ads for conventional TV, digital ads, radio psa's, podcasts and social media platforms that included Facebook, Twitter (now known as X) and Instagram. ·T he development of information on the importance of Naloxone@ to help reduce deaths resulting from Fentanyl overdoses. continued on nxt pg > > > 4
Special Thanks: • Ohio MHAS • Betty Jane Lowrie at Buckeye Broadband • CRG Media • Terrell & Tava Scott • Dr. Daniel Flannery
• John Edwards Sr • Jessica Horne • Margret Levesque • Donald Christian • Ronald Smith • Sandria Brown
• John L. Edwards Jr. • Dr. Margorie Holt • Mark Vaughn • Darryl Alexander • Dennis Baker • Marketa Robinson • Myrtle Boykin-Lighton • Leah Dennis-Ellsworth • Tammy Derden Doby • Ruth Williams-Clark • Rafie Sturgis • Randall Turner • Emily Boston • Kristin Edwards
Edward Dabkowski and Ryan McMaster
• Dr. Carol Parker
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