continued below > > >
·T he development of distributable literature on treatment and recovery resources that were made available in each of the target area cities. ·T he development of media products tailored to raise aware- ness about the Fentanyl crisis by targeting the specific media consumption habits and interests of the target audiences. ·T he development of a statewide campaign designed to of- fer a turn-key solution utilizing media research data derived from geo-marketed analytical tracking metrics to determine the most effective times, channels, stations, zip codes and bill- board locations to help inform and educate at-risk minorities about dangers regarding Fentanyl and fake prescription pain pills. ·T he development of community outreach partnerships with local schools, churches, restaurants, community orga- nizations, employers of business workplaces to disseminate information on the dangers of Fentanyl and illicit pain pills, including information about the availability of Naloxone and other resources for prevention, treatment, and recovery. The campaign encountered a number of challenges that included: ·T he development of a comprehensive strategy that could be framed, implemented and completed within a short-term time period. ·T he organization of a statewide strategy to enable weekly ZOOM team meetings, emails, telephone calls and SMS mes- saging involving all of the UMADAOP Federation organiza- tions. ·T he development of a fiscal management system that in- cludes procedural guidelines that were developed in accor- dance with GAAP standards. ·T raining all the end-users for the campaign to use the tracking dashboard that was created for the campaign. ·W orking with multiple vendors to create the various mass media marketing products that was developed for the cam- paign. ·C ompiling the massive quantity of data derived from mul- tiple outreach strategies. The progress achieved to address the needs of diverse populations: ·R acial and ethnic minorities: The Think Act and live cam- paign was designed to address African and Hispanic Ameri- cans that reside throughout the eleven cities where the UMA- DAOP organizations are located.
Made with FlippingBook - professional solution for displaying marketing and sales documents online