currently operating in the United States, the craft brewery business model is seeing a shift away from national distribution and toward a more geographically localized focus." 7000 CRAFT BREWERIES “ With more than
Keeping this in mind, there are several choices that an owner/operator of a craft brewery should consider when making the decision to offer food to their customers: food trucks, partnering with a restaurant or going all in and designing and managing their own, full-time restaurant. RESTAURANTS ON WHEELS Food trucks are essentially restaurants on wheels. A concept that’s been around for centuries. Their mobile nature makes it possible, and often likely, that they’ll be available in front of businesses, during events and hired for private parties. Specifically designed to cook and prepare meals inside the truck and on the go is one of the biggest advantages they have. They are capable of operating where the demand is, rather than depending exclusively on customers coming to them.
With thousands of food trucks operating throughout the United States, this is a solid option for breweries to consider.
A booming food truck landscape could influence a brewery’s decision by providing the added option to partner with one, or a variety of food trucks, as a means of continually updating the menu choices from day to day – tacos on Tuesdays, cheesesteak on Thursdays and Saturdays that are dedicated to barbecue. And depending on the size of the brewery, some may consider having more than one food truck on site at the same time; providing their customers with greater variety and more reasons to stay. Add to this the likelihood that many of these food trucks may already have a loyal following provides an even greater competitive advantage for the brewery.
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