Leisure DB Partnership Programme (Archive)

Leisure DB partnerships are designed to suit the size of your business and your budget. We believe deeply in the importance of our sector. We’re here to help grow it.

Welcome to our Partnership Programme 2025

Elevate your business to new heights

Why partner with Leisure DB?

Leisure DB is the leading independent data specialist in the UK leisure sector providing robust market intelligence and analysis across the full scope of an increasingly diverse industry. For over 30 years, our work has provided UK operators, suppliers, investors, consultants and government bodies with invaluable analysis of sector performance and trends.

Our fantastic partners Without our partners, much of what we do on behalf of the sector would simply not be possible. Data and research is at its most trustworthy when it is independent, thorough and without agenda. That is what we do at Leisure DB. We have commercial products, but we also invest time and resource into sharing data and knowledge across the industry. Our goal: to fuel discussion, debate, evolution, growth and continued success of the whole sector. It is in large part thanks to our partners that we can do this, and for that we are hugely grateful.

STRATEGIC PARTNERS

INDUSTRY PARTNERS

The data and insight we provide enables businesses across the sector to make strategic decisions with precision and confidence – suppliers and operators, independents and multi-site operators, public and private, direct and through leisure consultancies. Our partnerships are designed to suit the size of your business and your budget. We believe deeply in the importance of our sector. We’re here to help grow it.

Sustainable savings Leisure Energy

We are for the industry, by the industry.

PARTNERSHIP PROGRAMME 2025

Be part of the leisure industry’s most comprehensive reports

Market data

Comprehensive data insights

Our flagship industry reports are cited by club operators, suppliers, investors, consultants and government bodies across the UK and into Europe as providing ‘invaluable business insights’ for the leisure sector. Each report is compiled from the most comprehensive review of the relevant sector, involving detailed individual contact with all sites, and supported with expert analysis. Browse all our reports for FREE at leisuredb.com/publications ■ Increase your brand exposure via inclusion on all marketing materials to be shared in print and online ■ Maintain a competitive edge by providing expert commentary for report inclusion ■ Be part of the PR and social media hype wrapped around the report release dates ■ Advert ROI measured via trackable digital links

As the leisure’s leading source of market intelligence, we do the hard work of data collection to independently inspire growth across every part of the leisure sector. Throughout the year, our dedicated research team updates a vast number of detailed data fields for gyms and studios, swimming pools, sports halls, indoor tennis and squash courts across the UK. Whilst the basis of our flagship industry reports, this unparallelled database can also be interrogated to your brief and can be included under a partnership.

Our data aids your business decisions

■ Real-time data and analytics across the full scope of an increasingly diverse leisure industry, assists you to highlight where the opportunities are for your brand ■ Data and market trends spanning the 7,000+ UK gyms across the public and private sector – imagine having a directory of gyms most likely to purchase from you ■ Data that helps you make strategic decisions with precision and confidence With options to suit a variety of budgets, our market data reports are the industry’s best-kept secret.

PARTNERSHIP PROGRAMME 2025

Exclusive networking opportunities

Marketing and branding support

Help us shape the future at our partner event, EVOLVE EVOLVE is a movement for industry transformation that was conceived in 2021. It was at this annual event on the 6th June 2024, that our flagship State of the UK Fitness Industry Report was unveiled, with thought-provoking speakers stimulating discussion and debate. In 2024, for the first time in history, the report was made available for all to read, free of charge, ensuring that it is read by more people than ever before.

We’ll help you showcase your products and services to the wider audience ■ Brand inclusion on the Leisure DB partner website page leisuredb.com/our-partners ■ Promotion of products and services through newsletters emailed to 7,800+ industry representatives ■ Brand exposure through photography and videos during our tailored Industry events ■ Brand exposure in all digital marketing and social media strategy

■ Connect with industry leaders and innovators ■ Participate in exclusive events and forums ■ Collaborate on projects and build valuable relationships

The EVOLVE event is designed to bring together industry leaders, partners, and innovators to share insights, network, and explore new opportunities. 2025

SAVE THE DATE : 5th June 2025 LOCATION: Porchester Hall, Bayswater, London W2

But EVOLVE is far more than a one-day event. Bringing together the industry’s disrupters and thought leaders - and leveraging Leisure DB’s powerful data and insights – EVOLVE is a year-round platform for conversation, collaboration and change. Already, partner-led roundtables have taken EVOLVE themes and pushed the conversations further, from the language we use to the qualifications we offer, from wellness to data to the eco-agenda. Joining the EVOLVE movement means actively participating in shaping the future success of the sector. It is about questioning the current ‘state of the industry’, unlocking new thinking, exploring new markets and accelerating growth.

Find out how Leisure DB can help your business: enquiries@leisuredb.com

PARTNERSHIP PROGRAMME 2025

A finger on the market’s pulse

Partner success stories

Our partnership with Leisure DB is proving to be extremely valuable. From the access to data, which is expertly curated to your requirements by the team, to the networking and collaboration opportunities that have also been provided. I’d thoroughly recommend it to anybody working in the industry and we’re in the stages now of looking at how we work together next year too!

ONLY £400 + VAT PER MONTH

SIMON WILKINSON Fitness & Support Lead, TANITA Europe B.V.

Welcome to Leisure DB’s Monthly Market Tracker – an invaluable resource in staying one step ahead. Each month, our dedicated research team rounds up key developments in the UK gym market, including...

■ Openings & re-openings ■ Closures ■ Updates on temporary closures

■ Planning updates ■ Plans abandoned ■ Rebrands & redevelopments

■ Planned expansions ■ Planned refurbishments ■ Proposed management change

The networking opportunities alone have been worth the partnership. We’ve collaborated on several projects that have significantly boosted our market presence and fully utilised the data, which has helped us onboard new clients. The team is simply amazing, brimming with expertise and dedication. Their insights and support have been invaluable to our growth and success.

Find out more: enquiries@leisuredb.com

GRAHAM BERTRAND Founder, PSLT Fitness Solutions

BUSINESS INTELLIGENCE FOR THE FITNESS INDUSTRY | LEISUREDB.COM

PARTNERSHIP PROGRAMME 2025

Ready to elevate your business?

Your success, our commitment PARTNER OPTION 1: £15,000 per annum

Visit leisuredb.com/our-partners to see who we’re already working with and learn more about the benefits of joining us.

■ A database of 7,000+ gyms will be issued in June 2025 once research is completed and data is published ■ Brand inclusion in ALL Leisure DB industry reports for 2025 (A4 advert, directory, social media exposure on all) ■ Brand inclusion in ALL newsletters sent by Leisure DB to 7,800+ industry contacts and links to partner news pages at leisuredb.com/partner-news ■ Interview with leading leisure journalist, to capture narrative for potential report inclusion ■ The opportunity to incorporate partner data and narratives into the industry reports to strengthen your brand’s presence ■ 18 VIP tickets to EVOLVE event on 5th June 2025 ■ Opportunity to be part of the panel discussions at EVOLVE in June 2025 ■ Leisure DB to speak at one of your conferences or team meetings ■ Two consultation meetings or invitations to join roundtables with Leisure DB ■ 20% discount off Leisure DB’s bespoke reports ■ 4 month subscription to Leisure DB’s Monthly Market Tracker – summary of key developments ■ Free printable copies of ALL Leisure DB industry reports for 2025

With us all the way STRATEGIC PARTNER: £20,000 per annum

■ A question of your choice to be included in the annual audit to all 7,000+ gyms ■ A database of 7,000+ gyms will be issued in June 2025 once research is completed and data is published ■ Brand inclusion in ALL Leisure DB industry reports for 2025 (A4 advert, directory, social media exposure on all) ■ Brand inclusion in ALL newsletters sent by Leisure DB to 7,800+ industry contacts and links to partner news pages at leisuredb.com/partner-news ■ Interview with leading leisure journalist, to capture narrative for potential report inclusion ■ The opportunity to incorporate partner data and narratives into the industry reports to strengthen your brand’s presence

Success through collaboration PARTNER OPTION 2: £10,000 per annum

■ 24 VIP tickets to EVOLVE event on 5th June 2025

■ Brand exposure at the EVOLVE event via your pop-up banners

■ A database of 3,000 UK gyms including detailed site information (standard price: £7,500) ■ Brand inclusion in ALL Leisure DB industry reports for 2025 (A4 advert, directory, social media exposure on all) ■ Brand inclusion in ALL newsletters sent by Leisure DB to 7,800+ industry contacts and links to partner news pages at leisuredb.com/partner-news ■ 12 VIP tickets to EVOLVE event on 5th June 2025 ■ Opportunity to be part of the panel discussions at EVOLVE in June 2025 ■ Leisure DB to speak at one of your conferences or team meetings ■ One consultation meeting or invitation to join a roundtable with Leisure DB ■ 15% discount off Leisure DB’s bespoke reports ■ 2 month subscription to Leisure DB’s Monthly Market Tracker – summary of key developments ■ Free printable copies of ALL Leisure DB industry reports for 2025

■ Opportunity to be part of the panel discussions at EVOLVE in June 2025

■ Opportunity to be part of other panels that Leisure DB chairs – e.g. Elevate/lHRSA

■ Leisure DB to speak at two of your conferences or team meetings

■ Four consultation meetings or invitations to join roundtables with Leisure DB

■ 30% discount off Leisure DB’s bespoke reports

■ Annual subscription to Leisure DB’s Monthly Market Tracker (sent monthly) – summary of key developments

■ Free printable copies of ALL Leisure DB industry reports for 2025

PARTNERSHIP PROGRAMME 2025

Join the journey that’s right for you PARTNER OPTION 3: £5,000 per annum

Dedicated support – to help you achieve your potential Leisure DB’s team of industry experts are on-hand and ready to curate and guide you through the data, deep diving into revealing metrics and tailoring advice to the needs of your business.

■ A database of 1,500 UK gyms including detailed site information (standard price: £3,750) ■ Brand inclusion in the Leisure DB industry report you choose to partner on for 2025 (A4 advert, directory, social media exposure) ■ Brand inclusion in two quarterly newsletters sent by Leisure DB to 7,800+ industry contacts and links to partner news pages at leisuredb.com/partner-news ■ Six VIP tickets to EVOLVE event on 5th June 2025 ■ Opportunity to be part of the panel at EVOLVE ■ One consultation meeting or invitation to join a roundtable with Leisure DB ■ 5% discount off Leisure DB’s bespoke reports ■ Free printable copy of the Leisure DB industry report you choose to partner on for 2025

Our expert team

DAVID TURNER, Chair A trailblazer in the fitness industry for almost 50 years, David opened his first club in 1979. He went on to co-found the LA Fitness Group, overseeing its expansion to over 70 clubs; held a directorship at Holmes Place Europe; and served as chair of Esporta. In 1991, he founded the Market Sports Group, pioneering the first indoor sports centre for multiple sporting disciplines. Collaboration with organisations such as the Prince’s Trust and Arsenal Football Club

followed, empowering young individuals to pursue careers in the leisure industry. After the sale of LA Fitness in 2005, he co-founded Addleisure plc, where the portfolio included Movers & Shapers, an investment in multi-studio concept Mosaic, and screen-led HIIT boutique CIRQ.

Your foundation for success PARTNER OPTION 4: £2,000 per annum

DAVID MINTON, Founder & Director With over 30 years’ experience in the health and fitness industry, David possesses a profound understanding of the sector’s developments, an extensive network, and an endless enthusiasm for being active – cycling in particular. The founder of Leisure DB, he still passionately leads his expert team in delivering accurate, detailed data for a comprehensive view of the industry. These figures are widely adopted by industry professionals,

■ Brand inclusion in the Leisure DB industry report you choose to partner on for 2025 (A4 advert, directory, social media exposure) ■ Brand inclusion in one quarterly newsletter sent by Leisure DB to 7,800+ industry contacts and links to partner news pages at leisuredb.com/partner-news ■ Two VIP tickets to EVOLVE event on 5th June 2025 ■ Free printable copy of the Leisure DB industry report you choose to partner on for 2025

operators, government bodies, media outlets, investors and financial institutions. As a mentor, analyst, advisor and consultant, David’s insights are sought by health and fitness organisations and leisure investors worldwide. A popular speaker and presenter, he also collaborates with leading journalists and publications to ignite discussions and generate support for the sector.

HEIDI BLACKBURN, Chief Operating Officer Over 30 years’ experience as an operator in the health and fitness sector – from Dragons Health Clubs to LA Fitness to the Health Club Collection – has given Heidi a deep and first-hand understanding of how important it is for clubs to forge a data-centric culture. It is, she will tell you, the key to evolving your offering to stay relevant and engaging, and to drive continued success. A supreme team-worker, networker and change management expert,

Contact information: Dan Harrison, Partnership Manager dan@leisuredb.com | 020 3089 8776

Heidi joined Leisure DB in 2023. She brings with her an infectious energy, creativity and desire to innovate and drive growth within the business and the sector as a whole. When she finds a moment to breathe, she enjoys riding around the forest on her bike with her dog in tow.

PARTNERSHIP PROGRAMME 2025

DAN HARRISON, Sales & Partnership Manager Dan began in the fitness and leisure industry in 2004, working in council and operator-led facilities in roles ranging from lifeguard to swim teacher, fitness instructor to operational and sales management. In 2018, he broke away to try his skills in the property industry, as a new homes and development manager, before returning to the fitness sector to join the Leisure DB family in 2024. Dan is a qualified first aider, pool lifeguard and open water lifeguard

NATALIE GIBSON, Key Accounts & Insight Manager Natalie is Leisure DB’s latent demand and member analysis specialist: her expertise in site analysis and member profiling is unsurpassed in the industry, and she takes a lead in client management.

Since joining Leisure DB in 1996, she has been involved in profiling millions of fitness members, helping establish our de facto supply- demand model for the fitness industry. Want to check you’ve really found the perfect spot for your new gym? Want to know more about your members and what they really want? Want to know where to focus your marketing to get the maximum bang for your buck? Natalie is your go-to! If she isn’t at her desk, you might find her on the basketball court or out on her bike.

trainer assessor and mentor with the RLSS. In his spare time, he can be found supporting local businesses and events, providing training and first aid support, or in a HIIT session at the gym. He also enjoys the odd swim if the water isn’t too cold.

JAMIE BUCK, Chief Technology Officer Jamie is a bona fide pillar of the Leisure DB team having joined the business in 1998. Now CTO, he dives deep into the areas where data and technology collide in the leisure sector to drive exciting new digital projects.

CHARLOTTE QUESNEL, Research & Database Manager Charlotte is Leisure DB’s meticulous data expert. She is responsible for the TLDCi data analysis business unit, which includes managing our dedicated research team, and is the driving force behind Leisure DB’s flagship State of the Industry reports . She crosses every ‘t’, dots every ‘i’ and continually looks to expand our knowledge to ensure Leisure DB’s data continues to be more comprehensive, more detailed and more accurate than any other

An expert in customer success and customer experience, sales growth and project management, he helps leisure businesses embrace the power of data to transform their performance. He also covers all areas of IT in the company and oversees the development of Leisure DB’s TLDCi sports facility database. In keeping with his passion for all things tech, Jamie’s go-to workout is bootcamp training on his Peloton.

available on the fitness and leisure sectors. She is also a personal trainer and CrossFit coach, and competes in CrossFit events.

STEWART WENBOURNE, Financial Director Stewart started his professional career as an auditor for Wilder Coe, a West End firm of chartered accountants. He then moved to LA Fitness, holding the position of financial controller during a period of rapid growth and a main market flotation on the London Stock Exchange. Relocating to Russia in 2001, he spent five years working as a financial controller for offshore investment companies and funds. He returned to the UK in 2006, and after a short stint at Schroders working on investment trusts, joined The Playgate Group as its financial director. He joined the Leisure DB team in 2022. In his spare time, Stuart enjoys a game of golf.

BLANE GODDARD, Researcher Blane joined Leisure DB in February 2024 and focuses on research to power our TLDCi UK fitness facility database.

His interest in all things data and research analysis will be invaluable as we continually expand our knowledge and build our portfolio of reports, from our renowned State of the Industry publications to our bespoke customer insight and growth reports. When he’s not at work, Blane dabbles in everything from the gym to swimming (badly, he says) to climbing, but is happiest when doing combat sports or martial arts.

PARTNERSHIP PROGRAMME 2025

Addleisure Limited trading as Leisure DB, 2 Leman Street, London, E1W 9US. Registration Number: 11798301 email: enquiries@leisuredb.com leisuredb.com

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