2020 Trend Predictions

2020 Trend Predictions Outlook

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Table of Contents

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2019 TREND REVI EW

2020 TREND PREDICT IONS

FOOD PREDICT IONS

BEVERAGE PREDICT IONS

BEAUTY PREDICT IONS

BABY & FAMI LY CARE PREDICT IONS

HEALTH & WEL LNESS PREDICT IONS

HOUSEHOLD & L I FESTYLE PREDICT IONS

The Ahalogy Difference

CUSTOM, BRANDED CONTENT

Brandables

Ahalogy is a Quotient brand and a market leader in trend-driven influencer content and social media marketing. The platform delivers proven ROI through category trend data, premium influencer content, and verifiable audience targeting. Depending on a brand’s objectives, Ahalogy campaigns now have access to Quotient first-, second-, and third- party data to target shoppers, along with a number of advanced measurement solutions.

Using our Quality Traffic Test and Brand Match Score, we hand-select influencers from our network of 10,000+ partners that we recommend to your brand, allowing you to weigh in on the selection briefing and final creative output.

A

Ahalogy Muse DATA-DRIVEN IDEAS

REACH YOUR AUDIENCE

Verifiable Targeting

We don’t rely on questionable claims of impres- sions and reach. We guarantee 100% of campaign impressions using paid targeted posts, ensuring your content reaches the right buyer. Third-party tracking verifies landing page and engagement metrics.

We start with inspiration from Muse, our proprietary source of influencer content data and trends, to guide the creative production, while uncovering audience insights to target shoppers along their path to purchase.

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LOOKING BACK

2019 Trend Review

As we wrap up a year of inspiring shoppers through trend-driven content, we’d like to highlight some of the biggest trends of the year—many of which we were proactively able to inform brands about! In the following chapters, you’ll find content ideas and inspiration for 2019’s top Food, Beverage, Beauty, Family & Baby Care, Health & Wellness, and Household & Lifestyle trends. The following planning guide is complete with category trend data from Ahalogy Muse. Your brand can use these insights to drive content creation, discover examples of high-quality branded influencer content, and explore thought starters for future campaign planning.

A modern twist on the 2018 standout trend, “Meal Prep,” we predicted “Meal Kits” would take over Food & Drink in 2019. The perfect solution for busy cooks who could use a little help in the kitchen, “Meal Kits” have popped up in grocery stores and online subscription services. The key to conquering this rising trend was to make gourmet cooking accessible for everyone, with pre- prepped ingredients, portioned-out seasoning mixes, and step-by-step recipe instructions. Meal Kit 2019 FOOD TREND Make all your dinner dreams pasta-ble! Lulu The Baker cut down on meal prepping time by adding Tyson’s Dinner Kits from Kroger to the menu. By pairing Four Cheese Chicken and Broccoli Pasta with a homemade salad and buns, audiences can create a balanced, quick, and deli- cious dish—ideal for busy weeknight meals and impres- sive enough for weekend dinner guests. In Collaboration with: Lulu the Baker Tyson at Kroger QUICK & EASY WEEKNIGHT DINNER

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“Meal Kits” trends multiple times during the busy holiday season, and during spring and summer months.

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A rising 2019 health trend in Food & Drink, “Keto” was the latest lifestyle for health-conscious consumers. The rules are simple: search for meal ideas that are low in carbs and high in fat. This made “Keto” the perfect addi- tion to family-favorite recipes. For example, shoppers could swap Cheesy Chicken and Rice for Cheesy Chicken and Cauliflower Rice. “Keto” dishes were the perfect solution for audiences looking to make healthier choices without sacrificing flavor. Keto 2019 FOOD TREND Although potatoes may be a no-no for consumers follow- ing keto, Heath Starts in the Kitchen has a simple switch for shoppers that’s equally delicious. The influencer traded potatoes for cauliflower in her recipe for Colcannon—a traditional Irish dish. This creamy, modified side dish used Carbonell Olive Oil—conveniently found at her local Fresh Thyme—to turn mashed cauliflower, kale, salt, and pepper into a keto-friendly, crave-worthy dish. In Collaboration with: Health Starts in the Kitchen Carbonell at Giant Eagle EASY KETO COLCANNON

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“Keto” is a popular topic year-round. It sees a small spike in late spring, right before summer swimsuit season. We continue to see this topic rise in popularity.

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Sparkling Swaps 2019 BEVERAGE TREND

Sip, sip, hooray! In 2019, consumers were mixing up their mixed drinks of choice with “Sparkling Swaps.” We saw carbonated beverages bubble up in popularity through- out the whole of 2018 and expected this topic to continue to trend well with shoppers. As part of this trend, spar- kling water made for a great mixer or soda swap, while carbonated alcoholic drinks became more and more popular among younger consumers. We encouraged brands to include fruity add-ins and fun entertaining tips to inspire audiences to take advantage of this fizzy fad.

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“Sparkling Drinks” trend year-round, with spikes in winter months and summer, when shoppers are looking for lower-calorie cocktail ideas.

What goes better together than moms and mimosas? Cupcakes and Cutlery inspired audiences to spoil their moms for Mother’s Day while still including all of their loved ones. The influencer set up a “mock-mosa” drink station including a variety of Sparkling Ice flavors from Albertsons, club soda, tonic water, elderflower syrup, fruit, herbs, and drink accessories. With a variety of virgin drinks to concoct, the whole family can gather around to celebrate mom! In Collaboration with: Cupcakes & Cutlery Sparkling Ice at Albertson’s NON ALCOHOL IC MIMOSAS

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The latest in a line of alternative milk trends, “Oat Milk” took over the Beverage scene as the latest dairy-free drink of choice in 2019. Particularly popular in coffee drinks like lattes and cappuccinos, “Oat Milk” was well loved by consumers for its thick, creamy texture and neutral taste. This trendy drink option was also popular as a dairy-free and vegan substitution in baking, as the base in overnight oats recipes, and as a tasty addition to homemade smoothies. Oat Milk 2019 BEVERAGE TREND

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We continue to see “Oat Milk” rise in popularity as shoppers continue to learn more about this emerging beverage trend.

In Collaboration with: Alyssa & Carla Silk at Safeway 4- STEP OATMI LK CHAI LATTE

The rise of oat milk has left many shoppers claiming it is the G- OAT (greatest of all time). Alyssa & Carla , like many customers, enjoyed this dairy alternative in their lattes. But with the cost upgrade to include this substitute in specialty drinks, this treat can quickly become expensive. This influencer shared her Oat Milk Chai Latte recipe with audiences, so they can indulge in their favorite beverage without sacrificing flavor or their coin! By simply combin- ing warmed Silk Oat Yeah Oatmilk from Safeway, chai tea, and sugar, shoppers can sip without splurging!

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What originally emerged as a popular Health & Beauty trend in 2018, we predicted that “Dry Brushing” would continue to trend with audiences in 2019 as well. “Dry Brushing” is a beauty routine in which a person brushes their skin with a dry brush before showering. It is said to stimulate the lymphatic system to remove toxins from the body, improve circulation, cut down on cellulite, and exfoliate the skin. We found that easy tips and morning beauty routines were a great way to take advantage of this rising topic. Dry Brush 2019 BEAUTY TREND

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“Dry Brush” is a popular topic year-round, with a spike in popularity in spring, as shoppers are preparing for swimsuit season.

Mrs. Meyers at Walmart 6 WAYS TO GET BODY CONF IDENT

In Collaboration with: Hello Glow

Scrub-a-dub-dub, shoppers are practicing mindfulness in the tub! Hello Glow encouraged audiences to practice mindfulness in more ways than their eating habits. The influencer inspired shoppers to practice body confidence with Mrs. Meyer’s Clean Day Body Wash from Walmart. Top tips included indulging in a treat-yourself bubble bath, sleeping in the nude, dry brushing, self-massaging, stretching, and more!

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Widely known as a key component of youthful, glowing skin, “Collagen” was staged to become a major player in Health & Beauty in 2019. Consumers added pow- dered “Collagen” supplements to smoothies, coffee, energy bites, and more in order to take advantage of its health-enhancing properties. Potential benefits include stimulated hair and nail growth, improved skin health, boosted muscle mass, and lessened joint pain. Collagen 2019 HEALTH TREND

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“Collagen” is a relatively new trending topic that has become popular year-round, with peaks in fall and spring, as shoppers look to revamp their seasonal skincare routines.

Skin elasticity, strong nails, and healthy hair? Sign us up! What Molly Made cued readers into the fountain of youth, aka collagen, which she implemented into her morning routine with Garden of Life’s Grass Fed Collagen Pep- tides. By whisking the collagen supplement in with her morning matcha latte, the influencer and her audience were able to enjoy a delicious drink and the cornucopia of collagen’s benefits. In Collaboration with: What Molly Made Garden of Life Collagen COL LAGEN MATCHA LATTE

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A home is about more than just the stuff that you put in it. It’s also about the feeling shoppers get when they walk in the door. That’s why we predicted that “Aroma- therapy” would be a major Household trend in 2019. From including essential oils in their beauty products to making scented candles and diffusers the focal point of seasonal decor, consumers were looking for natural ways to tackle their everyday stresses and make their homes smell good in the process. We encouraged brands to find ways to incorporate “Aromatherapy” into cleaning guides, daily routines, and DIY gift ideas for the home. Aromatherapy 2019 HOUSEHOLD TREND

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The topic “Aromatherapy” is a popular trend throughout the year. Because of its versatility, popularity, and seasonal scents, shoppers are constantly looking for ways to add a variety of scents to their homes.

In Collaboration with: Dream Green DIY Glade TOASTY SCENTS FOR FAL L

There’s no smell like home! Dream Green DIY inspired shoppers to cozy up their homes for the fall season by ornamenting their houses with pumpkin and leaf décor along with seasonal scents from Glade (available in both three wick candles and wall plugIns). With smells like Toasty Pumpkin Spice, Warm Flannel Embrace, and Cozy Cider Sipping, audiences can swaddle themselves in the full autumn experience while snuggled up indoors.

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LOOKING AHEAD

2020 Trend Predictions

Hindsight may be 20/20, but we can provide foresight for the upcoming 2020 calendar year by utilizing category-trend data from Ahalogy Muse. The following are our predictions for some of the top upcoming trends in the Food, Beverage, Beauty, Baby & Family Care, and Home & Lifestyle categories to inspire and delight your shoppers. Thanks to Ahalogy Muse, we unite our foolproof and favorite dynamic duo: creativity and strategy. Our comprehensive tool detects trending and rising keywords so we can creatively craft content for every occasion your audi- ence encounters, ranging from “Grazing Tables” to “Calming Fussiness” and “Body Positivity.” Read on to see how we can help your brand stay ahead of the curve in your 2020 campaign planning.

Food Trends 2020 TREND PREDICT IONS

Foodies unite! The following chapter includes a variety of food trends ranging from sustainable food solutions and healthy fats to fresh new charcuterie board variations.

With our 2020 Food Trend Predictions, your brand can serve up premium content and ideas. Bon appetit!

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Shoppers are ready to make changes in 2020 in order to work against climate change by incorporating Plant-Based Substitutes and selecting “Ugly” Produce. Sustainability 2020 FOOD TREND PREDICT ION

TOP RELATED KEYWORDS: • Ecology • Sustainable Living • Environmentally Friendly • Climate Change • Waste • Sustainable Tourism • Cork (Material) • Zero Waste • Environmentalism • Environmental Issue • Ecotourism • Renewable Energy

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“Sustainability” trends throughout the entire year and reaches its peak on September 11.

Beyond Meats (Plant Based Substitutes)

“Ugly” Fruit and Veggies

Veggie Protein Preparation

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Ghee whiz! Shoppers are looking for healthy fat alternatives to incorporate into their diets in lieu of traditional butter like Ghee, which is clarified butter originating in ancient India, or vegan-friendly and satiating Coconut Butter. Alternative Fats 2020 FOOD TREND PREDICT ION

TOP RELATED KEYWORDS: • Sunflower Seed

• Nut Butter • Helianthus • Seed • Soybean • Veganism • Peanut Butter • Sesame • Fats • Coconut Oil • Ghee • Oil

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“Alternative Fats” trend year-round for audiences as they incorporate and rotate healthy alternatives in their diets.

Vegan Plant-Based Butter

Ghee

Coconut Butter

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Sea it here first! “Sea-Cuterie Boards” are snack boards incorporating seafood like shrimp or smoked salmon and are bound to go over swimmingly with shoppers in 2020. Sea-Cuterie Boards 2020 FOOD TREND PREDICT ION

TOP RELATED KEYWORDS: • Shrimp • Salmon • Crab

• Scallop • Mussel • Cioppino • Cod • Pescetarianism • Lobster

• Paella • Squid • Crab Cake

OCT

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“Seafood” consistently trends upstream throughout the year.

Dipping Sauces

No-Fuss Entertaining

Seafood Marinades

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Snack boards continue to grow in popularity ... and in size! “Grazing Tables” are snack spreads the size of a table, per- fect for Seasonal Entertaining, Party Snacks, and Vegetarian Assortments. Grazing Tables 2020 FOOD TREND PREDICT ION

TOP RELATED KEYWORDS: • Curing (Food Preservation) • Terrine (Food) • Cookie Crisp • Bacon Jam • Cheese • Meat • Wine and Food Pairing • Hors d’Oeuvre • Salami • Sweetness of Wine

• Wine • Fruit

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“Charcuterie” rises in popularity at several points throughout the year, but reaches its highest peak on December 18 around the holiday season.

Seasonal Entertaining

Party Snacks

Vegetarian Spread

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Beverage Trends 2020 TREND PREDICT IONS

Top trending topics in the beverage category? We’ll drink to that! In the following chapter, you’ll find content ideas and inspiration around non-alcoholic drink options, beverages that encourage health & overall wellness, ultra hydrating drink choices, and more! Our data-driven trends, strategized content ideas, and proven keywords are sure to have your customers returning for round after round of premium content. Cheers!

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Audiences can have a spirited evening without alcoholic spirits. Inspire shoppers with Mocktail Recipes and Kom- bucha Spritzers for Family-Friendly Entertaining. Non-Alcoholic Spirits 2020 BEVERAGE TREND PREDICT ION

TOP RELATED KEYWORDS: • Punch • Cocktail • Mojito • Lemonade • Spritzer • Distilled Beverage

• Sangria • Ice Cube • Soft Drink • Mimosa • Piña Colada • Ginger Ale

OCT

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“Non-Alcoholic Drinks” trend in both the winter and summer months surrounding holidays like Christmas and the Fourth of July.

Mocktail Recipe Round Up

Family-Friendly Entertaining

Kombucha Spritzer

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Audiences are going nuts for “Coconut Water.” Motivate shoppers to stay hydrated and healthy in 2020 with Infused Water Recipes, Detox Smoothies, and Healthy Juice Substi- tutes. Coconut Water 2020 BEVERAGE TREND PREDICT ION

TOP RELATED KEYWORDS: • Oenothera • Electrolyte

• Smoothie • Rose Hip • Cocoa Butter • Goji • Lepidium Meyeni • Dehydration • Mango • Ice Pop • Natural Skin Care • Drink

OCT

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“Coconut Water” gains popularity twice a year—in Q1 following new year’s health resolutions and summertime when shoppers are seeking to increase hydration.

Infused Water Recipes

Detox Smoothies

Healthy Juice Substitues

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Health and “Wellness” are top priorities for all people. Set your shoppers up to reach both their mental and physical wellness goals by inspiring them to incorporate me-time with CBD-Infused Tea, yoga, meditation, and more. Focus on “Wellness” 2020 BEVERAGE TREND PREDICT ION

TOP RELATED KEYWORDS: • Health • Self-Care • Reiki

• Well-Being • Meditation • Spirituality

• Mantra • Anxiety • Mental Health • Depression • Yoga • Stress

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“Wellness” is incredibly popular among shoppers year-round.

CBD-Infused Tea

Moon Milk

Plant-Based Creamer

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Want to know how to really treat customers? A blast from the past! Take shoppers back to simpler times by inspiring them to concoct “Throwback Treat” classics like Creamsi- cle Floats or encourage them to reinvent oldies but goodies by creating a batch of Grown-Up Fruit Punch. Throwback Treats 2020 BEVERAGE TREND PREDICT ION

TOP RELATED KEYWORDS: • Drive-In Theater • Comfort Food • Ginger • Strawberry • Root Beer • Banana Pudding • Ice Cream • Parfait • Whipped Cream

• Retro Style • Strawberry • Dessert

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“Nostalgia” is a trending topic throughout the year with its first spike during the holidays when shoppers are spending time reminiscing with their families.

Creamsicle Float

Cream Soda

Grown-Up Fruit Punch

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Beauty Trends 2020 TREND PREDICT IONS

The secret to any successful content calendar is organiza- tion and planning—and category trend data from Ahalogy Muse, of course! In this chapter, you’ll find some of 2020’s hottest new Beauty category trends across a variety of content areas, including “Body Positivity,” “Environmental- ly-Friendly” routines, and “Bold Colors!” Follow along to discover trending beauty topics and ever- green thought-starters alike, all of which can be adapted for your brand’s future Beauty campaigns.

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We’re positive that “Body Positivity” is a movement everyone can get behind. Embracing Freckles, applying No-Makeup Makeup, and caring for their Natural Hair are all ways shoppers can practice self-love and treasure what makes them unique. Body Positivity 2020 BEAUTY TREND PREDICT ION

TOP RELATED KEYWORDS: • Acceptance Movement • Health at Every Size

• Feminism • Self-Love

• Queer • Hiking • Body Image • Intuitive Eating • Bodysuit • Gender • Self-Acceptance • Reproductive Health

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“Body Positivity” trends especially well during the summer months when shoppers are looking for ways to embrace swimsuit season while loving the skin they’re in.

Embracing Freckles

No-Makeup Makeup

Natural Hair Care

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Roses are red, skincare is a must. In “Rose Water,” all customers can trust. “Rose Water” is a simple, natural, and refreshing addition to shoppers’ Daily Skincare Routines and All-Day Makeup Tricks. Rose Water 2020 BEAUTY TREND PREDICT ION

TOP RELATED KEYWORDS: • Orange Blossom • Pistachio • Petal

• Glycerol • Saffron • Toner • Lychee

• Skin • Face • Witch Hazel

• Aloe • Clay

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“Rose Water” peaks in popularity during the dryer months and following the rose sales for Valentine’s Day.

Daily Skincare Routine

All-Day Makeup Tricks

Hair Growth Hacks

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Green & glamorous! Everyone has to do their part; help make shoppers’ piece a little easier by motivating them to switch to Zero-Waste Feminine Care or by incorporating Plastic-Free Bathroom Storage into their “Environmental- ly-Friendly” beauty regimens. Environmentally-Friendly 2020 BEAUTY TREND PREDICT ION

TOP RELATED KEYWORDS: • Palm Oil • Reuse • Bamboo • Skin Care • Sustainability • Carbon Footprint • Sustainable Products • Zero Waste • Recycling • Plastics • Organic Cotton • Beeswax

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“Environmentally-Friendly” gains popularity during the spring as customers look to grow healthier habits and refresh their beauty routines for the better.

Aluminum-Free Deodorant

Plastic-Free Bathroom Storage

Zero-Waste Feminine Care

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Shoppers aspire to live boldly, so encourage them to lead vibrant lives by trying out a Temporary Hair Tint or ease in with a Dip-Dye for their hair or nails! Bold Color 2020 BEAUTY TREND PREDICT ION

TOP RELATED KEYWORDS: • Lip Balm • Hue • Kentucky Derby • Eye • Wedding • Pink • Eye Shadow • Interior Design • Furniture • Paint • Food Coloring • Turquoise

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“Bold Colors” are popular throughout the entire year but reach a peak during the heat of the summer on August 16.

Color Block Eyeshadow

Temporary Hair Tint

Dip-Dye

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Tending to a family’s needs is important every day of the year. These trend predictions were created to inspire and help care for your shoppers’ families in 2020, including everything from monitoring “Mindful Playtime” to planning a “Babymoon,” “Caring for New Moms,” and “Calming Fussiness.” The following guide is complete with category trend data from Ahalogy Muse. Your brand can use these insights to drive content creation and explore thought-starters for future campaign planning. Baby & Family Care Trends 2020 TREND PREDICT IONS

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As carefree as playtime can be, “Mindful Play Time” can be all the more meaningful for children and their families. Encourage parents to promote “Mindful Playtime” by mon- itoring for Age-Appropriate Play and adding Gender-Neu- tral Toys for their little ones. Mindful Play Time 2020 BABY CARE TREND PREDICT ION

TOP RELATED KEYWORDS: • Puppy Dog Pals • Water Table • Numeracy • Toddler • Preschool • Puppy • Rubber Duck • Parenting • Child • Crayola • Wand • Toy

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“Playtime” increases in popularity in the warmer months, the beginning of May to mid September, as children are free from school and ready to play all day.

Age-Appropriate Play

Summer Busy Bag

Gender-Neutral Toys

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Baby’s coming soon, which means it’s time for the “Baby- moon!” Prepare expectant mothers with Travel & Packing Tips or a Babymoon Travel Guide. Babymoon 2020 FAMI LY CARE TREND PREDICT ION

TOP RELATED KEYWORDS: • Zika Fever • Beaver Creed Resort • Prenatal Testing • Mahone Bay • Pregnancy • London • Paris • French Lick, Indiana • Bermuda • TLC (TV Network) • Disneyland • Chattanooga

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“Babymoon” peaks during the summertime, early July through mid-September, as mothers try to align their trips with summer vacations.

Travel & Packing Tips

Pre-Baby Girls’ Trip

Babymoon Travel Guide

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Yeah, baby! In 2019, we’ve seen a spike in awareness around mom as an individual—encouraging her to take care of herself, stay positive, and enter into this new phase of life with baby. Promote this empowering behavior into 2020 and beyond by sharing a Maternity Leave Self-Care kit and contents for a New Mom Gift Basket. New Mom Care 2020 FAMI LY CARE TREND PREDICT ION

TOP RELATED KEYWORDS: • Childbirth • Baby Shower • Twin

• Postpartum Period • Low Milk Supply • Menthol • Pregnancy • Breastfeeding • Risk • Caesarean Section • Survival Kit • Maternity Leave

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“New Mom Care” trends throughout the year but peaks at the end of August and early September due to the high number of births.

Maternity Leave Self-Care

“Fed is Best” Mantra

New Mom Gift Basket

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What’s all the fuss about? Help mothers quickly detect what’s bothering their little ones with a New Baby Care Kit and to take preventative measures like Air Flow Baby Bottles and Infant Probiotics. Calming Fussiness 2020 BABY CARE TREND PREDICT ION

TOP RELATED KEYWORDS: • Colic • Irritability • Mother • Teething • Avoidant/Restrictive Food • Tantrum • Nap • Breastfeeding • Toddler • Gas • Infant • Parenting

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Unfortunately for mothers, “Fussiness” is popular year-round.

Air Flow Baby Bottles

Infant Probiotics

New Baby Care Kit

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Healthy and happy go hand-in-hand. The following chapter is meant to aid your audience in 2020 by providing them with home health tips, information on gut health, self-care encouragement, and adaptable lifestyle changes. Complete with Muse category trend data, campaign inspiration, and content ideas for the year ahead, these sections give you everything you need to plan a successful marketing strategy. Health & Wellness Trends 2020 TREND PREDICT IONS

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A healthy environment is key for overall wellness. Promote health among your customers by inspiring them to Create a Space for Wellness in 2020. At-Home Health 2020 HEALTH TREND PREDICT ION

TOP RELATED KEYWORDS: • Home Care

• Lemon Balm • Essential Oil • Contamination • Air Pollution • Beauty • Fungus • Medicine Ball • Bathing • Herbalism • Air Freshener • Flowering Plant

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“At-Home Health” is popular among consumers year-round.

Creating a Space for Wellness

At-Home Workouts

Preventative Medicine & Technology

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Shoppers are listening to their guts—both figuratively and literally! “Gut Health” is a rising concern among audiences; encourage shoppers to incorporate Fermented Drinks, Colon Cleanses, and Supplements into their 2020 wellness routines. Gut Health 2020 HEALTH TREND PREDICT ION

TOP RELATED KEYWORDS: • Gastrointestinal Tract • Ancient Greek Medicine • Human Microbacteria • Leaky Gut • Kombucha • Bacteria • Gut Flora • Irritable Bowel Syndrome • Intestinal Permeability • Prebiotic • Microbiota • Human Microbiota

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“Gut Health” increases in popularity mid-May, peaks on June 5, and falls in mid-July.

Fermented Drinks

Colon Cleanse

Supplement Routine

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Me-time is some of the most critical and constructive time for everyone. Promote “Wellness-Focused Self-Care” among audiences by inspiring people to keep up with a Health Journal and put time aside for Me-Time Mental Health. Wellness-Focused Self-Care 2020 WEL LNESS TREND PREDICT ION

TOP RELATED KEYWORDS: • Health • Mental Health • Self-Love • Lifestyle • Personal Development • Love • Well-Being • Stress • Skin • Major Depressive Disorder • Self-Help • Mindfulness

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“Self-care” is constantly important, which explains why it trends throughout the entire year.

Health Journal

Cold & Flu Remedies

Me-Time for Mental Health

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Fad diets are dying. Shoppers are making holistic changes to their lifestyles by converting to paleo, vegan, and keto regimens. Assist customers in switching from a diet mind- set to an overall lifestyle change by including Keto Recipes, guides to Intermittent Fasting, and instructions for Pegan (Paleo + Vegan) dishes. Lifestyle vs. Dieting 2020 HEALTH TREND PREDICT ION

TOP RELATED KEYWORDS: • Pound (Mass) • Lifestyle • Dieting • Health • Eating • New Age • Weight Loss • Preventative Healthcare • Weight • Diet (Nutrition) • Self-Care • Healthy Diet

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A “Lifestyle Change” is a long-term and never-ending solution, which is why it is popular year-round.

Keto Recipe Roundup

Intermittent Fasting

Pegan (Paleo+Vegan)

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The following chapter houses a whole host of data-driven ideas in the Household & Lifestyle category. Your shoppers are sure to rest easy after incorporating these “New Home- owner” tips, fur-baby treats, and home and work life hacks. Explore the following chapter to see our top data-driven picks for 2020 and inspire your shoppers to fill their homes and lives with mindfulness, organization, and intention. Household & Lifestyle Trends 2020 TREND PREDICT IONS

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Home is where the heart (and plenty of responsibili- ties) are—help “New Homeowners” out with heaps of how-to’s, such as Landscaping for Beginners and Deep Cleaning Guides. New Homeowner 2020 HOUSEHOLD TREND PREDICT ION

TOP RELATED KEYWORDS: • Real Estate Broker • Housewarming Party • Down Payment • Owner-Occupancy

• Water Softening • Mortgage Loan

• Payment • Property • Soy Candle • Gift • Ethanol • Loan

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“New Homeowner” spikes in popularity several times throughout the year.

Landscaping for Beginners

New Homeowner Gift Basket

Deep Clean How-To

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Shoppers are prioritizing their pets to whole new levels. Throw your customers a bone by inspiring them with Pet Food Meal Prep plans and DIY Pet Teepees to pamper their fur babies. Fur Baby Care 2020 L I FESTYLE TREND PREDICT ION

TOP RELATED KEYWORDS: • Medical History • Background Check • Pet Sitting • Heat Exhaustion • Dog Flea • Hamster • Infestation • Vetinary Medicine • Dog • Veterinary Physician

• Heat Stroke • Guinea Pig

OCT

JAN

APR

JUL

OCT

Pet care peaks March 28 and May 16 as the weather begins to get nicer and pet-owners are seeking to take their fur babies outdoors.

DIY Pet Teepee

Pet Food Meal Prep

Pet Supply Hideaways

80 | 2020 Trend Predictions Outlook

Powered by Muse | 81

In a continuation of the 2019 Marie Kondo tidying boom, shoppers are looking to bring order to their lives in 2020 by cleaning up their organization habits. Help customers dust off their routines by inspiring them with Mindful Decor and Seasonal Decluttering plans. Hyper-Organization 2020 HOUSEHOLD TREND PREDICT ION

TOP RELATED KEYWORDS: • Closet

• Kitchen • Pantry

• Organic Food • Home Office • Time Management • Desk • Laundry • Laundry Room • Budget

• Classroom • Entryway

OCT

JAN

APR

JUL

OCT

“Hyper-Organization” peaks on January 4 due to shoppers’ goals for the new year.

Exterior Storage

Seasonal Decluttering

Mindful Decor

82 | 2020 Trend Predictions Outlook

Powered by Muse | 83

The 2020 professional landscape is changing as young professionals are completing their jobs from the comfort of their own homes, coffee shops, and pretty much anywhere else! Help audiences make any location work for them with a Small Spaces Home Office or an Early Morning Start. Work From Anywhere 2020 L I FESTYLE TREND PREDICT ION

TOP RELATED KEYWORDS: • Telecommuting • Business Model • Home Office • Digital Nomad • Freelancer • Mompreneur • Entrepreneurship • Marketing • Home Business • Social Media • Employee Benefits • Productivity

OCT

JAN

APR

JUL

OCT

“Work From Home” trends all year along with people’s work schedules.

Early Morning Start

Small Spaces Home Office

Natural Energy

84 | 2020 Trend Predictions Outlook

Powered by Muse | 85

Alyssa & Carla, 4-Step Oatmilk Chai Latte Cupcakes & Cutlery, Non Alcoholic Mimosas for Mother’s Day Dream Green DIY, Toasty Scents for Fall Health Starts in the Kitchen, Easy Keto Colcannon Hello Glow, 6 Ways to Get Body Confident Lulu the Baker, Quick & Easy Weeknight Dinner What Molly Made, Collagen Matcha Latte Appendix

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