2020 Trend Predictions

The latest in a line of alternative milk trends, “Oat Milk” took over the Beverage scene as the latest dairy-free drink of choice in 2019. Particularly popular in coffee drinks like lattes and cappuccinos, “Oat Milk” was well loved by consumers for its thick, creamy texture and neutral taste. This trendy drink option was also popular as a dairy-free and vegan substitution in baking, as the base in overnight oats recipes, and as a tasty addition to homemade smoothies. Oat Milk 2019 BEVERAGE TREND






We continue to see “Oat Milk” rise in popularity as shoppers continue to learn more about this emerging beverage trend.

In Collaboration with: Alyssa & Carla Silk at Safeway 4- STEP OATMI LK CHAI LATTE

The rise of oat milk has left many shoppers claiming it is the G- OAT (greatest of all time). Alyssa & Carla , like many customers, enjoyed this dairy alternative in their lattes. But with the cost upgrade to include this substitute in specialty drinks, this treat can quickly become expensive. This influencer shared her Oat Milk Chai Latte recipe with audiences, so they can indulge in their favorite beverage without sacrificing flavor or their coin! By simply combin- ing warmed Silk Oat Yeah Oatmilk from Safeway, chai tea, and sugar, shoppers can sip without splurging!

16 | 2020 Trend Predictions Outlook

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