2020 Trend Predictions

What originally emerged as a popular Health & Beauty trend in 2018, we predicted that “Dry Brushing” would continue to trend with audiences in 2019 as well. “Dry Brushing” is a beauty routine in which a person brushes their skin with a dry brush before showering. It is said to stimulate the lymphatic system to remove toxins from the body, improve circulation, cut down on cellulite, and exfoliate the skin. We found that easy tips and morning beauty routines were a great way to take advantage of this rising topic. Dry Brush 2019 BEAUTY TREND

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“Dry Brush” is a popular topic year-round, with a spike in popularity in spring, as shoppers are preparing for swimsuit season.

Mrs. Meyers at Walmart 6 WAYS TO GET BODY CONF IDENT

In Collaboration with: Hello Glow

Scrub-a-dub-dub, shoppers are practicing mindfulness in the tub! Hello Glow encouraged audiences to practice mindfulness in more ways than their eating habits. The influencer inspired shoppers to practice body confidence with Mrs. Meyer’s Clean Day Body Wash from Walmart. Top tips included indulging in a treat-yourself bubble bath, sleeping in the nude, dry brushing, self-massaging, stretching, and more!

18 | 2020 Trend Predictions Outlook

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