The Site and Background
In the early 2000s, we began acquiring properties around the University of Wisconsin–La Crosse (UW–L) campus with the goal of redeveloping aging housing stock into contemporary residences. Many of these homes were located within the GENA, an area south and east of the Goosetown Campus Neighborhood Association and north of Cass Street near UW–L. The Canterbury Residences site, located at 2008 Campbell Road and 2100 Vine Street, presented unique challenges. The parcel is irregular in shape and book-ended by property owners who declined to participate in a larger redevelopment effort. This required careful planning to ensure a cohesive project that would integrate well with the surrounding neighborhood. To make the site workable, Three Sixty purchased an additional 148 feet of land from an adjacent property, providing the space necessary to achieve the intended layout and design.
Development Process and Timeline
Planning for The Canterbury Residences began with extensive neighborhood engagement and site design work in 2016. From the start, our team collaborated with the GENA to align the project vision with community priorities, ensuring the redevelopment would strengthen—not disrupt—the fabric of the neighborhood. This early input helped shape the building design, scale, and amenities. After securing approvals and finalizing the site layout, construction commenced in 2017. The irregular site required careful coordination with adjacent property owners, as well as the purchase of additional land to achieve a functional design. Our construction management team oversaw each stage of the build, emphasizing sustainable practices, high-quality materials, and long-term durability.
By 2018, the two townhome-style buildings were completed, offering a total of 24 residences (a mix of one- and two-bedroom apartments). Final touches included native landscaping, stormwater management features, and the integration of smoke-free housing standards. The Canterbury Residences officially opened in 2019, reaching full occupancy within just six months.
CPTED
Crime Prevention Through Environmental Design (CPTED) was an important aspect to consider when designing the exteriors of the Canterbury. CPTED principles were incorporated to enhance safety, reduce crime, and create a welcoming and secure environment for residents and the surrounding neighborhood.
The Canterbury showcases a row house design to ensure an economical solution for multiple tenants. Rather than focusing on the number of units in a structure, the row house design emphasizes scale and heights that are appropriate for and sympathetic to single-family or transitional neighborhoods. Listening to the GENA feedback, we placed a high emphasis on the design blending in with the neighborhood of single-family homes. This was achieved by using similar roof shapes, materials and decorative elements. Wood siding and brick was incorporated in the Canterbury design to create a cohesive look as well as gabled roofing to maintain visual harmony.
• Natural surveillance was created by the design of the garage roof top patios for clear sightliness.
• Clear and defined entrances were included to discourages unautho- rized access.
• Territorial reinforcement with signage and maintained landscaping was added to The Canterbury’s final details.
The project consisted of two townhome style buildings each consisting of four one-bedroom and eight two bedroom apartments. The entrances were designed to open to the boulevard and sidewalk creating a front porch feel and engage the street. There are garages connected to the apartments with a common corridor and the two bedroom apartments have a roof-top patio over the garages that provide a unique and private outdoor space. This townhome style building has maintenance free construction materials and the colors, and design aesthetic blends well into the surrounding single family homes.
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The Canterbury Case Study 2
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