Sustainability
Sustainability is at the core of our development philosophy, and few principles are more important than leveraging local resources. By sourcing materials, products, and labor locally, we not only reduced environmental impact but also supported job growth and reinvested in the La Crosse community. For this development, we made a deliberate choice to work exclusively with La Crosse-based businesses, ensuring that the project aligned with both the City of La Crosse and La Crosse County’s Strategic Plan for sustainability. Our team implemented a range of sustainable strategies throughout the project, including:
Underground Storm-water Storage • Energy Efficiency: Tight building envelope, sustainable high-quality materials, and energy-efficient design practices to reduce energy use. • Natural Light: Maximized daylighting to enhance comfort and lower energy demand. • Storm-water Management: On-site retention and sustainable drainage strategies to responsibly manage water. • Native Landscaping: Use of native plants that provide habitat and food sources for both people and wildlife. • Healthy Living: Developed as a smoke-free community, continuing Three Sixty’s leadership in creating smoke-free multifamily housing in La Crosse. • Connection to Nature: Proximity to the marsh, bluffs, and local parks encourages pedestrian activity and outdoor lifestyles. • Walkable Location: Easy access to UW–La Crosse, hospitals, government offices, and downtown employers allows residents to bike or walk to work, reducing automobile dependence.
Observations
Engaging with the GENA early in the process and actively seeking their feedback was central to the success of The Canterbury Residences. By inviting neighbors to participate in conversations before plans were finalized, we demonstrated a proactive, community-centered approach that emphasized transparency and respect for local perspectives. This collaboration helped address concerns, build trust, and foster a sense of shared ownership in the project. What could have been a contentious redevelopment instead became a model for how developers and neighborhoods can work together toward a common vision. GENA leaders expressed strong satisfaction with both the process and the outcome, highlighting how inclusive engagement can transform challenges into o pportunities for connection. When The Canterbury Residences opened in 2019, the market response validated this approach. The community reached full occupancy within six months, attracting a diverse mix of residents that aligned perfectly with the housing gap we had identified— graduate students, newly hired UW–La Crosse professionals, and empty nesters seeking to downsize without leaving the neighborhood. Since opening, the property has experienced consistently high demand with virtually no vacancies, underscoring its long-term appeal. The Canterbury Residences have not only elevated housing options in the Grandview-Emerson neighborhood but also reinforced the value of thoughtful design, sustainable practices, and authentic community collaboration.
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The Canterbury Case Study 3
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