4: JOB SEARCH TOOLS
Before attending a networking group, cold calling a company, or applying for a job, you should have a toolkit of marketing materials that tell people who you are and describe your skills, experience and career goals. Yes, that’s right: marketing materials to “sell” yourself. Marketing tools such as resumes, cover letters and business cards for networking need to be accurate, error-free and attractive to potential employers. Submitting a resume can be a key element of your job search. The popular belief is that resumes land jobs. This is not true. The resume’s sole purpose is to land you an interview. Many, but not all job applications will require you to submit a cover letter with your resume. In this chapter, we’ll show you how to write a resume and cover letter that will match your qualifications and experience to a specific job opening. We’ll give you tips on how to submit your cover letter and resume in digital formats plus share resume and cover letter templates that have been effective for others. The business card is a great tool for networking. Not everyone will want a copy of your resume when you meet them, especially if it’s at a professional networking mixer or a social function. That’s where the business card comes in — a quick way to share your personal brand and contact information.
43 Creative Job Search | CareerForceMN.com/CreativeJobSearch
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