Key messages Distilled statements that convey our brand promise to audiences.
We’re here for your future
Foreground relationships, highlight individual stories.
You will do something great
Lift up potential, possibilities, confidence.
Create a sense of belonging and purpose for each student, relay values of inclusion and access. Include community in the story of CWU; relationships that form communities on campus and impact on community at large. Convey bold aspiration, celebrate institution-wide successes, convey broad impact.
You belong here
We build community
Central at the center of a better future
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