We are currently working with BREI on developing an effective content strategy, and now that the foundational work is done, we are starting the design exploration phase. We continue to work with numerous departments to audit and update their websites in preparation to migrate their content, we are also looking at the current web policy and procedures critically to provide adequate oversight of the website going forward. Students, faculty, and staff have been involved in providing input throughout the process. We expect that they will continue to do so as the project moves along to completion. Enrollment & Budget Update Vice President Klucking gave the board an update on enrollment. The first-year class increased six percent over last year, and there was significant improvement in application and confirmation yield. However, last minute no-shows affected many regional comprehensives. Transfer students increased three percent from last year. Applications were significantly stronger, but there is an overall enrollment decline at community colleges over the past decade. Our incoming student population is growing again, but larger classes will graduate and likely lead to declining enrollment in FY23-FY24. We had several bright spots in recruiting: • Yield efforts paid off in applications and confirmations • Incoming first year class maintained diversity (43%) and increased percentage first generation (48%) • We had the most non-resident transfer students ever (16%) • Systems were built to improve future results (strategy, marketing, communications) Vice President Klucking then gave the board an update on state and local funds for FY23, system funds for FY23, and the state funding split scenario. Survey & Data Update Dr. Cochran presented the board with follow up data on the U.S. News and World Report Survey. At the July Board Retreat, we discussed the benefit of understanding our national ranking – first to understand how the consumer views us when searching for a university to attend, and to help identify possible gaps in how we serve our ideal student population. Many outlets provide rankings and have varying definitions, but U.S. News generally has the most concise information, it is more user-friendly, and has been providing data since 1988, which makes this outlet a very valuable resource for CWU to understand and use our own data for the future. We are using this information to understand what we are reporting, how the consumer might view us, and what areas we need to focus on. We will not use this data for anything other than producing better work and student experiences. U.S. News and World Report divides colleges and universities into four categories: National Universities, National Liberal Arts Colleges. Regional Universities, and Regional Colleges. CWU falls into the regional universities, which have a focus on undergraduate and masters, with very few, if any, doctoral programs. In public and private regional universities, CWU ranked 46/122 in 2021-2022 and 42/120 in 2022. In public, regional universities only, CWU ranked 23/66 in 2021-2022 and 18/60 in 2022-2023.
4 Board of Trustees Minutes October 20-21, 2022
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