Project milestones and next steps Discovery: Jan-March 2022
150 people, 22 conversations, statewide representation
Mid-project check-in: April
2 town hall conversations with about 70 people from discovery
Community review: May
17 presentations to CWU community, approval with BOT
Public Affairs & Campbell finalize messaging platform and rollout plan, engage early adopters, implement brand messaging with programs of emphasis, test tagline, assemble brand council, host brand education summit Concentrated period of initial rollout to include engagement, identifying brand ambassadors, training, coaching Integrate messaging in communication channels and programs (website, enrollment, advancement, HR, legislative, etc.) Regular maintenance to assure brand’s adherence and visibility well into the future (tools, resources, refreshers, updates, etc.)
Rollout prep: June-Dec
Adoption: Oct 22-March 23
Integration: April-Dec 2023
Maintenance: Ongoing
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