EXECUTIVE TAKEAWAYS Executive Takeaways
■ A firm's entrepreneurial orientation is shaped by its CEO's personality traits and cognitive biases. ■ Introducing customer advocates in top management teams reduces the risk-averse behavior of CEOs with high integrity. ■ CEOs should understand that integrity is a double-edged sword to leverage its strengths. ■ Paying high equity to CEOs weakens the negative impact of their integrity.
Prachi Gala, Assistant Professor of Marketing
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