EXECUTIVE TAKEAWAYS
■ New ventures can use stigma, even if it is not because of them or their industry. ■ An underdog narrative allows entrepreneurs to co-opt useful attributes of the stigma. ■ New ventures can differentiate themselves from those in nonstigmatized cities. ■ Location stigma gives entrepreneurs a social mission to help remove the stigma. ■ Stigmatized locations may serve as an ideal launching pad for certain ventures.
Birton J. Cowden, Assistant Professor of Entrepreneurship
Made with FlippingBook - Online catalogs