WEBSITE AND LEADS MANAGEMENT
At CENTURY 21 Affiliated, our Leads Management & Web Department is the driving force behind our agents’ digital success—equipping them with the tools, systems, and personalized support needed to thrive in today’s fast-paced, online-first real estate landscape. Our in-house Leads Management Team works across 26 MLSs to ensure maximum listing visibility and lead accessibility. In 2024, this team helped close 76 company-generated referrals , reinforcing our commitment to driving measurable outcomes through thoughtful lead management. Our concierge-style lead placement process ensures leads are responded to quickly and routed effectively, while systems like My Listing, My Lead provide automated lead assignment - keeping our agents connected with potential buyers and sellers in real time. The department also manages and optimizes lead referral programs through major platforms like Zillow, Realtor.com, and Redfin. From reviewing contracts and overseeing performance to resolving disputes and tracking unpaid referral fees, the team safeguards agent interests while maintaining strong external relationships. Additionally, the department collaborates with national referral programs like Your Local Network (YLN) , also utilized by our Relocation Department, to ensure seamless transitions and strong client connections across state lines.
MATT BROWN Lead Generation Director
DAVID WALKER Website Coordinator
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