RETAILING 5 Keys to Success in a Startup Dive Business – by Shelli Hendricks, Ph.D., President, Blue Horizon Solutions
Starting a dive business is a huge undertaking. It’s important to have a great idea, but you also need to exe- cute that idea and turn it into a suc- cessful business. It takes a lot of hard work, dedication, and resilience to make a startup succeed in any indus-
you will change your plans to achieve success. 2. Resilience: Startups are never effortless. There will be difficulties. Building resilience as a startup founder is critical to your suc- cess. Resilience is not the same as endurance or stamina, rather it is the ability to bounce back when you encounter a barrier, challenge or obstacle to success. The journey of a startup founder is full of trials, and if you’re not resilient, it’s easy to give up when things get tough. Here are three tips to help you build resilience as a startup founder: Believe in yourself. The first step to being resilient is ▪ believing in yourself. No matter how many setbacks you encounter, if you believe in your vision and your ability to execute it, you’ll never give up Stay focused on your goals. It’s ▪
try, including scuba. Here are five key factors that will contribute to your suc- cess in a startup business: 1. Passion: Be passionate about your business and believe in what you’re doing. This passion will help drive you forward when
things get tough and motivate you to continue working towards your goals. Any startup founder will tell ▪ you that having conviction in your idea is key to success. When you believe in your vi- sion, you’re more likely to be passionate about it and willing to work hard to make it a re- ality. Some might say, “find your ▪ why?” Why does the world need another dive business? Why does the world need YOUR dive business? How will yours be different? What is your unique value proposi- tion that sets you apart? Why is this important to you? What does it mean to be pas- ▪
easy to get caught up in the day- to-day grind of running a startup and lose sight of your long-term goals. When things get tough, take a step back and remember your vision. Build a support network. Run- ▪ ning a startup can be a lonely journey, so building a support- ive network of family, friends, and fellow entrepreneurs is es- sential. These people can pro- vide crucial emotional support when things get tough.
3. Flexibility: ▪
Things change quickly in a startup environment, so it’s essential to be
flexible and adapt to new situations. If you’re rigid, you’ll likely find it difficult to survive in this type of environment. Being a business owner is often about being flexible. ▪ Be open to new ideas and be willing to change course when necessary. Flexibility is challenging for startup founders, especially if you’re married to your original vision. However, the ability to pivot is essential for any successful startup.
sionate about your idea? Being passionate about your business means being willing to put in long hours and make tough decisions. It also means being open to feedback and constantly growing your product or service to meet your customers’ needs. It means never giving up when confident that your ▪ idea won’t fail. You also need to prepare to pivot if necessary. Pivoting doesn’t mean giving up. It means
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