84% of Gen Z & Millennials value brands that blend ▪ tech and physical experience. 78% appreciate digital touchpoints that enhance, not re- ▪ place, physical shopping. 68% want to see more brands experiment with AR and ▪ packaging. For scuba brands, this could mean combining a print ad in the magazine with QR codes leading to a video demo, a digital catalog, or a podcast episode from Marketing Minutes. It could also mean embedding dynamic CTAs into magazine features, such as links to dealer locators, 3D gear views, or booking engines. Retailers can use these hybrid tactics in-store too, linking physical displays to online review portals, loyalty apps, or dig- ital travel itineraries. And because the magazine already offers both digital and print distribution, it’s the perfect vehicle for advertisers who want an omnichannel presence. Final Thoughts: Trust Print, Elevate Dive Retail, RESEARCH continued
Leverage the “Return of Touch” The 2025 “Return of Touch” report makes a strong case for the future of retail and advertising –one that aligns beau- tifully with what Scuba Diving Industry Magazine and its readers already embrace: trust, hands-on experience, and real- world connection. For advertisers, the message is clear: if your brand wants to be remembered, trusted, and shared by the gatekeepers of scuba commerce –dive shop owners, instructors, and travel resellers –then be where they spend time offline. Be in the magazine they look forward to, flip through, and hand to their staff.
And for dive retailers, this report affirms that your physical space, tactile experiences, and personal service aren’t just relevant –they’re in demand. Use them to differentiate. Use them to engage. And use them to grow. Let the magazine help you tell that story.
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