ADVERTORIAL
DEEP BLUE ADVENTURES: The Time to Optimize Your Trip Calendar Is Here – by Cheryl Patterson, CEO & Founder, Deep Blue Adventures, Swanton, OH
With local dive season in full swing, the DEMA Show may seem far off. But if you
Having a rough trip plan now allows you to secure the best pre show and floor specials as soon as they’re announced and
haven’t started planning, now is the time to draft your trip calendar for the next two years.
fine tune your calendar later. Even if you’re busy, use your phone’s Notes app to quickly jot down ideas - destinations, date ranges, or special requests - when you have a mo- ment. At Deep Blue Adventures, we review all pre-show and floor specials in advance and complement them with our own exclusives. We have years of experience identifying the best deals and working with clients to max- imize their returns. Our team can help, starting from just a quick list or a “napkin note,” alerting you when the right opportu- nity appears. We can also help price pack- ages for your customers and create marketing materials to sell your trips effec- tively. Whether you’re part of the Deep Blue family or work with other suppliers, the
Each year, resorts and liveaboards use DEMA to launch their best specials, avail- able exclusively to groups or retailers. These offers can mean thousands in added profits while still giving your customers competi- tive pricing or unique exclusives. Win-win! Pre-DEMA specials often appear as early as June or July, and many are even more ag- gressive than what you’ll see on the show floor. Meanwhile, floor only specials and at- tendee exclusives, once a thing of the past, are making a strong comeback. Some dis- counts can more than cover your trip to the show. Exhibitors invest heavily in DEMA and want a return, rewarding those who
www.deepblueadventures.com 419-517-6309
make the effort to be there. True “show specials” remain an excellent reason to attend, in addition to gaining valuable sem- inars and face-to-face connections. (On that note, we’ll host our exclusive seminar room for the third year in a row!)
takeaway is the same. Plan now to capture every dollar DEMA specials can offer. And if you’d like help making it happen, we’re here to be your guide every step of the way.
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