June 2025 Scuba Diving Industry™ Magazine

SCUBA DIVING INDUSTRY™ MAGAZINE • JUNE 2025

PAGE 27 INNOVATION Gil Zeimer: Hydrophilic Film: A Breakthrough in Anti-Fogging Technology

CONTENTS PAGE 5 FROM THE PUBLISHER Turning Online Clicks Into In - Store Sales

ADVERTISER’S INDEX 2 & 3 Aggressor Adventures 6 Diver’s Alert Network (DAN) 8 DRYFOB Key Containers 8 Books by Dan Orr/Best Publishing 9 Make A Di ff erence Challenge 10 Aggressor Adventures 13 Alex Brylske’s Book by Reef Smart 15 Neal Watson’s Bimini Scuba 16 Stream2Sea Reef Safe Products 16 Sea Experience, Ft. Lauderdale, FL 19 Big Animals Global Expeditions 21 ScubaWeather.com 21 Barefoot Cay Resort, Roatan 23 Blue Force Fleet Liveaboards 24 Clear Story Coach 26 Wayne B. Brown Book 28 Fog-X Mask Defogging Film 29 All Star Liveaboards 31 Sau Bay Resort & Spa, Fiji 32 SeaCure Custom Mouthpieces 33 X-Ray Magazine 34 Take Our Subscriber Survey & Win 34 ScubaRadio 35 Deep Blue Adventures Travel 36 DIVO By Scubatech 39 Explorer Ventures Liveaboards

PAGE 17 PHOTO PRO Amos Nachoum: Behind the Lens – Entangled Orca, A Fight for Survival

PAGE 18 TRAVEL

PAGE 7 SAFETY

PAGE 30 RESEARCH

PAGE 20 DEMA UPDATE Tom Ingram, MBA, CAE: DEMA Association Mid-Year 2025 Update John Christopher Fine, J.D.: Florida Keys Coral Restoration Success

Dan Orr: Checklists and a Consistent Pre-Dive Ritual

William Cline: The Return of In-Person Shopping & Print Magazines PAGE 33 TRAVEL Peter Symes: Summer in Scandinavia: A

PAGE 9 TRAINING Al Hornsby: Rules,

Standards & Liability for Your Staff and Company

Diving Paradise PAGE 34 TRAINING

PAGE 11 TRAVEL

PAGE 22 BUSINESS EDU

David Prichard & Lily Mak: Schedule Time to Smell the Roses: Building in Time for Disruptions PAGE 12 ECO PRO Alex Brylske, Ph.D.: Beyond Blowing Bubbles: How Instructors Can Be The Missing Link

Patrick Hammer: The Value of the Rescue Diver Course for Retailers

Cathryn Castle Garcia: Show and Sell: Tips for Using Video as a Sales Tool

PAGE 37 RETAILING

PAGE 25 RETAILING

BACK COVER DEMA 41 Level Up Podcast 41 Marketing Minutes Podcast 42 Article Index

Jeff Cinciripino: Winning with a Balanced Scorecard - Part 2

Shelli Hendricks, Ph.D.: 5 Keys to Success in a Startup Dive Business

PAGE FOUR | SCUBA DIVING INDUSTRY

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