Southwestern Oklahoma State University Undergraduate Catalog 2023-2024
MARKETING MAJOR (MARK.BBA) Suggested Course Sequence FIRST YEAR
FIRST SEMESTER 1051 SWOSUConnect* (1) 1003 General Psychology (3) 1043 OR 1053 U.S. History (3) 1113 English Composition I (3) Quantitative Reasoning Course (3) Total (16) 1023 Computers and Information Access (3) FIRST SEMESTER 2213 Principles of Financial Accounting (3) 2263 Introduction to Macroeconomics (3) Humanities and Social Sciences Courses (6) Science Course #2 (3) FIRST SEMESTER 3123 Legal Environment of Business (3) 3143 Principles of Marketing (3) 3233 Management (3) 3423 Business Communication (3) Free Electives (3) 3443 Consumer Behavior (3) Total (15) Total (15) FIRST SEMESTER 4243 Marketing Research (3) Business Elective 1 (3) Free Electives (3)
SECOND SEMESTER 1103 American Government and Politics (3) 1213 English Composition II (3) 1313 Introduction to Public Speaking (3) Humanities and Social Sciences Course (3) Science Course #1 (4) SECOND SEMESTER 2313 Principles of Managerial Accounting (3) 2363 Introduction to Microeconomics (3) 2463 Business Statistics (3) 3F r1e1e3 EI lnetcrtoi vdeu cCtoi ounr steos M( 2I S) ( 3 ) SECOND SEMESTER 3133 Business Ethics (3) 3243 Promotional Strategy (3) 3343 Business Finance (3) 3823 Quantitative Methods in Business (3) Marketing (MRKTG) Elective 2 (3) SECOND SEMESTER 4123 Services Marketing (3) 4923 Strategic Management and Policy (3) Free Electives (5) Marketing (MRKTG) Elective 2 (3)
Total (16) SECOND YEAR
Total (14) THIRD YEAR
Total (15) FOURTH YEAR
Marketing (MRKTG) Elective 2 (3) Total (15) Total (14) *First-time entering SWOSU students need to take 1051 SWOSUConnect. 1 3000-4000 Level School of Business (ACCTG, ENTRP, FINAN, MNGMT, MRKTG) course 2 3000-4000 Level Marketing (MRKTG) course
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