Southwestern Oklahoma State University Undergraduate Catalog 2023-2024
MRKTG 4001 INDIVIDUAL STUDY IN MARKETING (TOPIC) Independent study of selected topics under the supervision of a marketing faculty member. Prerequisite: Instructor, Advisor, and Chair's approval. D MRKTG 4003 INDIVIDUAL STUDY IN MARKETING (TOPIC) Independent study of selected topics under the supervision of a marketing faculty member. Prerequisite: Instructor, Advisor, and Chair's approval. D MRKTG 4013 SEMINAR IN MARKETING (TOPIC) Group study of specified topics in marketing . Prerequisite: Instructor and Advisor approval. D MRKTG 4123 SERVICES MARKETING This course examines the special attributes of services that make the marketing and management of services different and more challenging than the marketing of goods. As services dominate the economics of the industrialized world, students will learn a managerial approach to competing in an ever-increasing competitive and technological world. The course is lecture, discussion, and project based. Prerequisite: MRKTG 3143. S MRKTG 4133 SPORTS MARKETING An in-depth study of the application of marketing principles and concepts in the sports industry. Includes sponsorships, branding, promotions, public relations, licensing, and sports consumer research and behavior from the perspective of both participants and spectators. Prerequisite: MRKTG 3143. D MRKTG 4143 MARKETING MANAGEMENT The purpose of this course is to prepare and apply the concepts learned in previous marketing classes to actual marketplace conditions. Future marketing managers will apply marketing concepts to plan, implement, and control programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives. Marketing management includes designing the organization’s offerings in terms of the target market’s needs and desires and effective product development, pricing, promotion, and distribution channels as they apply to the marketing plan. Prerequisites: MNGMT 3233 and MRKTG 3143 . D MRKTG 4153 MARKETING MANAGEMENT IN AGRICULTURE The purpose of this course is to prepare students to apply the concepts learned in previous marketing classes to actual marketplace conditions. Future marketing managers will apply marketing concepts to plan, implement, and control programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives. Marketing management includes designing the organization’s offerings in terms of the target market’s needs and desires and effective product development, pricing, promotion, and distribution channels as they apply to the marketing plan. The hands-on final project will require students to create a marketing management deliverable for an agricultural business or organization. Prerequisites: MNGMT 3233 and MRKTG 3143 . D MRKTG 4183 SALES SKILLS & MANAGEMENT The course will focus on the terminology, principles, practices, and processes involved in sales and sales management. The course is a fun way to develop the necessary skill set to successfully sell products and learn the unique nature of sales management. Extensive case studies, group work, and oral presentations will be involved. Prerequisites: MNGMT 3233 and MRKTG 3143. D MRKTG 4243 MARKETING RESEARCH The course is designed to prepare the student to be an informed, effective user of marketing research; to acquaint the student with the importance of well-developed research questions; to address those questions using the appropriate basic research design; and, to select an adequate sample with which to answer those questions. The course provides an overview of research techniques available for collecting information to answer specific research questions. Prerequisites: MRKTG 3143 and ECONO 2463. F
MRKTG 4333 INTERNSHIP IN MARKETING Directed experience working in an organization at a level requiring professional duties and responsibilities. Open only to students majoring/minoring in a business degree who have completed a minimum of 60 credit hours. Student must complete at least 200 hours of directed experience. A detailed journal and term report are required. Prerequisite: Approval of the supervising faculty, advisor, and Chair . D MRKTG 4443 CHANNELS OF DISTRIBUTION The focus of this course is on supply chain management from the perspectives of suppliers, intermediaries, and ultimate organizational users of goods, ideas, and services. The importance and impact of relationship marketing is examined and analyzed. Case studies and oral presentations are utilized. Prerequisite: MRKTG 3143 . D MRKTG 4543 BUSINESS TO BUSINESS MARKETING The course examines the terminology, principles, practices, and processes involved in marketing goods and services to businesses, governmental agencies, and institutions. Extensive case studies, group work, and oral presentations may be involved. Prerequisite: MRKTG 3143 . D MRKTG 4643 INTERNATIONAL MARKETING The course expands the scope of marketing principles from a domestic market to the considerably broader and increasingly important and competitive international arena. The course emphasizes such major topics as cultural differences, legal and monetary considerations, and adaptations to the domestic marketing mix. Prerequisite: MRKTG 3143 . S MRKTG 4733 BUSINESS PLAN DEVELOPMENT I This course develops the analytical and conceptual skills necessary to create a plan for the implementation of a new venture. Students will design a new venture and create a complete and complementary business plan. In this course students will examine specific business plan components, including environmental analysis, marketing plans, financial summaries, and organizational structures. F MRKTG 4743 BUSINESS PLAN DEVELOPMENT II This course is a seminar designed to prepare students to compete in a business plan competition. The contest simulates the real-world process of researching a market, writing a business plan, and presenting it to potential investors. Prerequisite: MRKTG 4733. S DEPARTMENT OF COMPUTER SCIENCE Computer Science COMSC 1023 COMPUTERS & INFORMATION ACCESS Introduction to computers, computer software, and the use of computers to access information for general education students. Includes an introduction to computer concepts and security, operating systems, and computer applications, including Word, Excel, PowerPoint, and Access. F, S, SU NOTE: The course curriculum is based on the Windows operating system. Students who do not have access to a Windows computer should plan to use computers in the SWOSU computer labs whether taking this course online or face-to-face. COMSC 1033 COMPUTER SCIENCE I This is an introductory programming course. This course focuses on algorithm design, problem-solving strategies and program design. Topics covered include variables, types, expressions and control structures. Additional topics are standard input/output; file input/output; file streams; single and multi-dimensional arrays; searching; sorting; and recursion and its relation to iteration. This course also introduces object-oriented programming concepts such as classes and objects; syntax of class definitions; methods and parameter passing. Source code management is introduced. F, S COMSC 1053 COMPUTER SCIENCE II This course is a continuation of Computer Science I. Object-oriented programming concepts such as class inheritance, encapsulation and polymorphism are covered. Topics covered include abstract classes; interfaces; GUI programming; event-driven programming; data abstraction through use of classic data structures list, stack and queue; and object-
336
Made with FlippingBook - professional solution for displaying marketing and sales documents online