Southwestern Oklahoma State University Undergraduate Catalog 2024-2025
MNGMT 4133 PRODUCTION/OPERATIONS MANAGEMENT
MNGMT 4333 INTERNSHIP IN MANAGEMENT Directed experience working in an organization at a level requiring professional duties and responsibilities. Open only to students majoring/minoring in a business degree who have completed a minimum of 60 credit hours. Student must complete at least 200 hours of directed experience. A detailed journal and term report are required. Prerequisite: Approval of the supervising faculty, advisor, and Chair . D MNGMT 4633 INTERNATIONAL MANAGEMENT A course designed to involve the student with the theories, concepts, problems, and practices encountered in managing the multi-national business firm. Prerequisite: MNGMT 3233. F MNGMT 4733 BUSINESS PLAN DEVELOPMENT I This course develops the analytical and conceptual skills necessary to create a plan for the implementation of a new venture. Students will design a new venture and create a complete and complementary business plan. In this course students will examine specific business plan components, including environmental analysis, marketing plans, financial summaries, and organizational structures. F MNGMT 4743 BUSINESS PLAN DEVELOPMENT II This course is a seminar designed to prepare students to compete in a business plan competition. The contest simulates the real-world process of researching a market, writing a business plan, and presenting it to potential investors. Prerequisite: MNGMT 4733. S MNGMT 4923 STRATEGIC MANAGEMENT AND POLICY A comprehensive course in business policy formulation and strategy development, integrating all aspects of business management. The course is designed to introduce students to the theory and practice of strategic management using a variety of readings and cases and other pedagogical tools and techniques. Prerequisites: Senior classification, FINAN 3343 and MNGMT 3233 . Strongly recommend that this class be taken during the last semester of undergraduate coursework . F, S, SU Marketing MRKTG 3113 PERSONAL BRANDING Personal Branding means becoming the “CEO of You, Inc.” (Butler, 2012). Whether your major is accounting, art, agriculture, or undecided, this class has been designed to encourage and empower you to develop your personal brand in a way that adds real value. This is a hands-on, heads-on class. You will meet industry leaders, participate in panel discussions, and interact with your peers as you research what makes your personal brand important. We will also investigate marketing concepts such as competitive advantage, product development, and promotional strategies as it relates to your personal brand development. Finally, you will leave this course with a personal branding plan that will help you excel in college and in the workplace. S MRKTG 3143 PRINCIPLES OF MARKETING The course provides an overview of the Marketing process structured around the concept of the “Four P’s of Marketing.” The course is intended as a foundation course for those who will pursue further coursework in the discipline and as a survey course of Marketing’s importance to the firm for those who will not. Prerequisite: 45 hours completed. F, S, SU MRKTG 3243 PROMOTIONAL STRATEGY The course provides an in-depth study of the promotional tools available to the firm, individual, or organization including personal selling, sales promotion, advertising, and public relations and publicity. There is particular emphasis on strategic elements of the choices in developing the Promotional Mix. The course may require case studies and oral
Production and operations problems of manufacturing and service firms; use of quantitative techniques to aid in decision making; decision areas include strategy, process and capital planning, facility layout, design of work systems, quality, just-in-time inventory systems, transportation, location planning, learning curves, linear programming and reliability. Prerequisites: ECONO 2463 and MNGMT 3233 . F , S MNGMT 4153 SPECIAL TOPICS IN LEADERSHIP An introduction to a special topic, theme, or issue related to leadership. The subject will vary from semester to semester, depending on current trends and emerging best practices from the field. Prerequisite: 45 hours completed. MNGMT 4163 MANAGERIAL LEADERSHIP This course examines the impact of leadership on organizational effectiveness through a study of numerous theories of leadership. A conceptual understanding of the individual, interpersonal, and institutional impact of strong moral leadership in relation to strategic objectives is discussed. Emphasis is placed on exploring contemporary leadership issues and the development of effective leadership skills. Prerequisite: MNGMT 3233 or ORGL 4333. S MNGMT 4173 SALES SKILLS MANAGEMENT IN AGRICULTURE The course will focus on the terminology, principles, practices, and processes involved in sales and sales management. The course is a fun way to develop the necessary skill set to successfully sell products and learn the unique nature of sales management. Extensive case studies, group work, and oral presentations will be involved. The hands-on final project will require students to create a sales skills management deliverable for an agricultural business or organization. Prerequisites: MNGMT 3233 and MRKTG 3143. D MNGMT 4183 SALES SKILLS & MANAGEMENT The course will focus on the terminology, principles, practices, and processes involved in sales and sales management. The course is a fun way to develop the necessary skill set to successfully sell products and learn the unique nature of sales management. Extensive case studies, group work, and oral presentations will be involved. Prerequisites: MNGMT 3233 and MRKTG 3143. D MNGMT 4283 TEAM LEADERSHIP MANAGEMENT This course focuses on developing essential leadership and team building skills needed for success in organizations. Designed to help students to master skills using a five-step active learning model containing steps of skill assessment, skill learning, skill analysis, skill practice, and skill application. Topics include creating a team, planning, and communicating in a team, leading a team, gaining power and influence, developing self- awareness, managing stress, creative problem-solving, motivation, and effective team performance. Prerequisite: 45 hours completed. MNGMT 4313 EVENT MANAGEMENT This course gives learners the opportunity to conceptualize, plan, and manage an event for a charitable organization during the course period. This provides learners with hands-on experience in managing a team, managing the creative process, managing the development of a plan of action, managing a budget, managing communication channels, and managing the event. The goal of this course is to learn how to create and manage a successful event while providing a service to our community. Prerequisite: MNGMT 3233. D MNGMT 4323 PROJECT MANAGEMENT This course gives learners the opportunity to conceptualize, plan, and manage an individual project. The project may be personal or business related. This provides learners with hands-on experience in planning the management of a team, management of the creative process, management of the development of a plan of action, management of a budget, management of communication channels, and management of the entire project. The goal of this course is to learn how to create and manage a successful project using project management methodology. Prerequisite: MNGMT 3233. D
presentations. Prerequisite: MRKTG 3143 . S MRKTG 3263 RETAIL MANAGEMENT
This course is designed to help students understand the nature and function of retailing, as well as the strategies used by retailers. To analyze environmental influences on retailing, including consumers, competition, and legal regulations. To understand the management aspect of retailing, including finances, organization, and facilities, and relates principles of retailing to accounting, marketing, and management principles. To explore
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