Southwestern Oklahoma State University Undergraduate Catalog 2026-2027
MRKTG 3263 RETAIL MANAGEMENT This course is designed to help students understand the nature and function of retailing, as well as the strategies used by retailers. To analyze environmental influences on retailing, including consumers, competition, and legal regulations. To understand the management aspect of retailing, including finances, organization, and facilities, and relates principles of retailing to accounting, marketing, and management principles. To explore the selection process of retail markets. To demonstrate knowledge and understanding of the process of managing the retail mix. To become familiar with the five buying functions. Prerequisite: MNGMT 3233 and MRKTG 3143. D MRKTG 3313 REAL ESTATE Introduction to the principles of real estate in the United States, including the nature and description of real estate, rights and interests in land, forms of ownership, contract law, mortgages and notes, types of financing, sources of mortgage funds, and other laws governing the financing, management, and marketing of real estate. Prerequisite: Junior standing. F MRKTG 3413 REAL ESTATE II Continuation of Real Estate. Topics include licensing laws, listing, laws impacting real property, risk management, and investments in real property. Prerequisite: MRKTG 3313. MRKTG 3443 CONSUMER BEHAVIOR An examination of individual and family behaviors in the marketplace using research methods, principles, and theories found in the social sciences with specific focus on demographics, family life cycle, family dynamics, roles, cultural & ethnic influences, and individual and group decision making. Prerequisite: MRKTG 3143 . F MRKTG 4001 INDIVIDUAL STUDY IN MARKETING (TOPIC) Independent study of selected topics under the supervision of a marketing faculty member. Prerequisite: Instructor, Advisor, and Chair's approval. D MRKTG 4003 INDIVIDUAL STUDY IN MARKETING (TOPIC) Independent study of selected topics under the supervision of a marketing faculty member. Prerequisite: Instructor, Advisor, and Chair's approval. D MRKTG 4013 SEMINAR IN MARKETING (TOPIC)
management of a team, management of the creative process, management of the development of a plan of action, management of a budget, management of communication channels, and management of the entire project. The goal of this course is to learn how to create and manage a successful project using project management methodology. Prerequisite: MNGMT 3233. D MNGMT 4333 INTERNSHIP IN MANAGEMENT Directed experience working in an organization at a level requiring professional duties and responsibilities. Open only to students majoring/minoring in a business degree who have completed a minimum of 60 credit hours. Student must complete at least 200 hours of directed experience. A detailed journal and term report are required. Prerequisite: Approval of the supervising faculty, advisor, and Chair . D MNGMT 4633 INTERNATIONAL MANAGEMENT A course designed to involve the student with the theories, concepts, problems, and practices encountered in managing the multi-national business firm. Prerequisite: MNGMT 3233. F MNGMT 4733 BUSINESS PLAN DEVELOPMENT I This course develops the analytical and conceptual skills necessary to create a plan for the implementation of a new venture. Students will design a new venture and create a complete and complementary business plan. In this course students will examine specific business plan components, including environmental analysis, marketing plans, financial summaries, and organizational structures. F MNGMT 4743 BUSINESS PLAN DEVELOPMENT II This course is a seminar designed to prepare students to compete in a business plan competition. The contest simulates the real-world process of researching a market, writing a business plan, and presenting it to potential investors. Prerequisite: MNGMT 4733. S MNGMT 4923 STRATEGIC MANAGEMENT AND POLICY A comprehensive course in business policy formulation and strategy development, integrating all aspects of business management. The course is designed to introduce students to the theory and practice of strategic management using a variety of readings and cases and other pedagogical tools and techniques. Prerequisites: Senior classification, FINAN 3343 and MNGMT 3233 . Strongly recommend that this class be taken during the last semester of undergraduate coursework . F, S, SU Marketing MRKTG 3113 PERSONAL BRANDING Personal Branding means becoming the “CEO of You, Inc.” (Butler, 2012). Whether your major is accounting, art, agriculture, or undecided, this class has been designed to encourage and empower you to develop your personal brand in a way that adds real value. This is a hands-on, heads-on class. You will meet industry leaders, participate in panel discussions, and interact with your peers as you research what makes your personal brand important. We will also investigate marketing concepts such as competitive advantage, product development, and promotional strategies as it relates to your personal brand development. Finally, you will leave this course with a personal branding plan that will help you excel in college and in the workplace. S MRKTG 3143 PRINCIPLES OF MARKETING The course provides an overview of the Marketing process structured around the concept of the “Four P’s of Marketing.” The course is intended as a foundation course for those who will pursue further coursework in the discipline and as a survey course of Marketing’s importance to the firm for those who will not. Prerequisite: 45 hours completed. F, S, SU MRKTG 3243 PROMOTIONAL STRATEGY The course provides an in-depth study of the promotional tools available to the firm, individual, or organization including personal selling, sales promotion, advertising, and public relations and publicity. There is particular emphasis on strategic elements of the choices in developing the Promotional Mix. The course may require case studies and oral presentations. Prerequisite: MRKTG 3143 . S
Group study of specified topics in marketing . D MRKTG 4123 SERVICES MARKETING
This course examines the special attributes of services that make the marketing and management of services different and more challenging than the marketing of goods. As services dominate the economics of the industrialized world, students will learn a managerial approach to competing in an ever-increasing competitive and technological world. The course is lecture, discussion, and project based. Prerequisite: MRKTG 3143. S MRKTG 4133 SPORTS MARKETING An in-depth study of the application of marketing principles and concepts in the sports industry. Includes sponsorships, branding, promotions, public relations, licensing, and sports consumer research and behavior from the perspective of both participants and spectators. Prerequisite: MRKTG 3143. D MRKTG 4143 MARKETING MANAGEMENT The purpose of this course is to prepare and apply the concepts learned in previous marketing classes to actual marketplace conditions. Future marketing managers will apply marketing concepts to plan, implement, and control programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives. Marketing management includes designing the organization’s offerings in terms of the target market’s needs and desires and effective product development, pricing, promotion, and distribution channels as they apply to the marketing plan. Prerequisites: MNGMT 3233 and MRKTG 3143 . D
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