Brochure - Executive Education HEC Montréal

ALL PROGRAMS

COMMUNICATION, MARKETING AND SALES

Anticipating and Managing Crises in a Digitally Saturated World Learn how to react quickly, decisively and strategically and make use of the appropriate tools when a crisis occurs.

1 day

Arguing, Debating and Improvising in Business Choose and articulate your arguments methodically and intelligently, and use powerful rebuttals and potent ad libs to win over your target audience. The Art of Asking Questions: The Key to Developing an Engaging Leadership Style Learn how to ask questions the right way, and discover how this powerful tool can raise any conversation to a higher level. The Art of Communicating in Sensitive Management Situations Put your relational skills to the test, reinforce your role as a communicative leader using simple tools, get your ideas across in a clear and compelling way, and deliver praise and criticism effectively.

2 days

1 half- day

2 days

Be More Productive and More Creative with ChatGPT and Generative AI Learn to leverage the strategic and practical possibilities of generative AI to help you grow your organization.

1 day

Business Development Develop an effective communication and sales strategy, analyze your customers’ needs and put forward solutions against a backdrop of fierce competition and value creation. 2 days

Certification in Digital Marketing Enhance your online advertising campaigns, search engine marketing, websites, web analytics, social media and mobile apps to attract, convert and retain customers. Communicating Without Authority (in English) Acquire strategies and skills that anyone with limited authority can use to communicate with people at all levels with competence and credibility.

6 days

2 days

How to Lead Engaging and Effective Meetings Learn the secrets to making your meetings more organized, more enjoyable and more productive.

1 day

Inspirational Managers: Winning Strategies for Optimizing Your Communications Unlock the secrets of successful leaders and find out how to deliver compelling, meaningful and credible messages that get results without straying from your style. Keys for Developing Relationships with Indigenous Communities Gain skills and knowledge that you can leverage to enhance relationships with Indigenous communities and discover voices and experiences that will provide you with unique insight into these realities. Managing Sales Teams Guide your staff and sales operations more effectively, backed by a set of concrete solutions for increasing employee engagement and improving coaching and feedback skills.

1 day

1 day

2 days

Perfect Your Pitch: How to Weave a Compelling Narrative Join us to develop the skills you need to share your vision and tell the story of your brand, as you learn which mistakes to avoid, which risks are worth taking and which rules should never be broken. 1 day

Powerful Prompts: Create Effective Queries on ChatGPT Learn to use AI to effectively respond to different organizational challenges while accelerating your ability to perform administrative tasks.

1 day

Sales and Business Development Strategy Essentials Bolster your skill sets, drive your sales upward and take your organization’s performance to new heights.

5 days

Selling an Idea to an Audience Organize your ideas, use a simple tool to structure your sales pitch, transform your stage fright into stage presence, and get and keep your audience’s attention.

2 days

44 EXECUTIVE EDUCATION HEC MONTRÉAL

Certification

For Executives

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