CULTIVATE MAKING THE OKC EXPERIENCE AS GREAT AS POSSIBLE FOR IN-MARKET VISITORS AND RESIDENTS ALIKE; FOSTERING ORGANIZATIONAL GROWTH AND ADDRESSING LONG-TERM STRATEGIC PLAN IMPERATIVES
Once visitors are in Oklahoma City, the focus shifts to helping them navigate the destination, connect with local districts and experience what makes OKC distinct. In FY26, Visit OKC delivered that work through enhanced visitor services, deeper partner relationships, intentional placemaking and internal systems designed to support long-term growth. Visit OKC expanded its focus on visitor accessibility through a partnership with Wheel the World, highlighting certified accessible hotels and attractions verified through on-site assessments by accessibility experts . Visitor support expanded with the addition of a TrueOmni kiosk at the airport baggage claim information desk, providing on-site destination information and expanded multilingual options. Visit OKC engaged civic partners around placemaking opportunities, participated in the Downtown Strategic Plan and continued communications with industry partners. The team implemented DOCS and attractions meetings, participated in Celebrate Services Week with industry partners and hosted its largest industry luncheon , bringing together approximately 250 attendees. Visit OKC worked with district stakeholders to develop convention-focused experiences that encourage attendees to explore Oklahoma City’s neighborhoods, restaurants, attractions and entertainment districts. For multi-site groups, the team delivered customized service experiences that reflected the city’s expanded infrastructure, partner network and hosting capabilities. Concurrent events
also created cross-promotional opportunities that increased exposure and attendance for equine competitors. Oklahoma City’s equine market continued to demonstrate the value of long-term relationship building. The Spirit of the American Horse, a 12- foot bronze sculpture by artist Maretta Kennedy, was installed outside the new OG&E Coliseum, honoring OKC’s role as the Horse Show Capital of the World and recognizing the city’s longtime partnership with the American Morgan Horse Association. Also in FY26, the Appaloosa Horse Club relocated its headquarters to Stockyards City , increasing its visibility in the center of horse country. Long-term cultivation also required strengthening Visit OKC from the inside. The organization hired new roles, advanced work tied to the five-year strategic plan, continued developing research programs to measure brand health, employee satisfaction and economic impact, and prioritized tools and processes that support a more modern workplace. These investments help ensure Visit OKC has the capacity, insight and infrastructure needed to support Oklahoma City’s visitor economy as it continues to grow.
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