OUR VISION Oklahoma City is celebrated as a vibrant and collaborative destination of national prominence and global intrigue that connects visitors with authentic moments.
OUR MISSION
We advance economic growth and vitality for Oklahoma City through innovative branding, inspiring travel and welcoming the world to explore our unique stories, flavors and experiences.
TABLE OF CONTENTS
HIGHLIGHTS FROM FY 2026 .............4
OKC BY THE NUMBERS......................8
VALUE OF A VISIT...........................10
HOMETOWN HEROES .....................11
INSPIRE .........................................12
ENGAGE ........................................14
CONVERT....................................... 16
CULTIVATE ....................................18
FY 2026 SCOPE OF WORK & PERFORMANCE MEASURES..............20
CVC MEMBERS ...............................23
/ VISIT OKLAHOMA CITY 2
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