IS YOUR MARKETING GETTING STALE? TRY THESE 3 CUTTING-EDGE STRATEGIES TO REFRESH YOUR CAMPAIGN IN 2020
In just a few weeks, the decade will be over. If a survey of your marketing campaign reveals your strategies are “so 2010s,” why not try out some fresh tactics in the new year? Here at Spotlight Branding, we like to work a step ahead, and our clients have had success with these three cutting- edge techniques. They’ll be all the rage in 2020! GET ON BOARD WITH EMAIL Have you tried email marketing yet? This technology allows law firms to stay in touch with current, past, and potential clients with a single keystroke! You can pack your emails with compelling content that reinforces your expertise, and every email will help increase your brand’s top-of-mind awareness even if it isn’t opened. Best of all, it’s free! CRAFT YOUR IMAGE New studies reveal that people looking for legal help are much more likely to work with a law firm that appears trustworthy, knowledgeable, and approachable. It turns out image can make or break you! Who knew? In the new year, take
time to build a quality brand and reinforce it with regular client interaction.
NETWORK, NETWORK, NETWORK It’s not enough to just be a great lawyer anymore — you need to have boots on the ground! If you make yourself known around town by going to Chamber of Commerce meetings, sponsoring events, and taking speaking engagements, you’ll meet more potential clients than ever before. As you might have noticed, all of these strategies have been around for years. That’s because they work! Email gets a bad reputation as ineffective, but firms using it well can position themselves ahead of the pack. And, though they may not be as sexy as high-tech solutions, image polishing and networking never went out of style — or stopped bringing in leads. When 2020 comes around, don’t get swept up by flashy new trends. Instead, take the time to figure out what will work for your business and implement it consistently to get results. You, like
many of the law firms we work with, might just find that the time-tested strategies work best.
If you’d like some help putting these marketing tools into action, our team is here for you. Head to SpotlightBranding.com/NL to schedule a consultation for 2020.
FEATURED EPISODE THE VERY BEST EPISODES OF THE LAW FIRM MARKETING MINUTE PODCAST
RESOURCE OF THE MONTH
If you’re looking for more great resources to drive your business forward, take a look at this episode from our industry-leading podcast — The Law Firm Marketing Minute. THE WRONG DATA IS VANITY — LFMM 283 So many attorneys get caught up in their marketing data but fail to realize that a lot of those numbers aren’t actually a good indicator of whether or not their marketing is doing well. This episode dives into that vanity data and discusses what you should be tracking. If you want More Referrals, Better Clients, and Higher ROI on all your marketing, call us today at 800-406-7229 to schedule a consultation!
A FUN WAY TO REWARD YOUR HARDWORKING EMPLOYEES
As a small firm attorney, we recognize you may not have the cash flow to consistently give bonuses and raises to your employees. Bonusly can help! This program allows you and your employees to give micro-bonuses to each other that everyone can accrue to exchange for cash or gift cards for their own personal use! The platform is really simple to use. All you have to do is decide on an allotment each employee receives each month to give out. That number resets every month, and you are only charged any time someone cashes out their balance. You can even take this to the next level by incorporating it into your office culture! Center the bonuses around your firm’s core values, and reward people each time they exemplify one (or just go out of their way to do something great). You can also rename the currency everyone gives out to something that fits your firm!
Listen to this episode and find even more at LawFirmMarketingMinute.com and subscribe on Apple Podcasts or Spotify.
SpotlightBranding.com
3
Made with FlippingBook - professional solution for displaying marketing and sales documents online