FOCUS ON MAIL
Customer Mail The value of the physical connection
The personal touch of mail is appreciated by all age groups, including Gen Z and millennials:
40 % 85 % 65 % 49 %
OPEN CUSTOMER MAIL
STORE IT FOR FUTURE REFERENCE
READ THEIR EMAIL 76 %
When businesses send physical mail to their customers, it’s both valued and trusted. New research* reveals that Customer Mail can help transform the customer experience with a personal touch that digital communication often lacks. Defined as mail sent to anyone a business has an existing relationship with, Customer Mail is proven in building customer relationships.
SHOW IT TO OTHERS IN THEIR HOUSEHOLD
PUT IT SOMEWHERE TO ACTION LATER
Physical mail is particularly effective when:
READ THEIR TEXTS 58 %
• The communication needs to be read thoroughly • The recipient needs to act on it • The information is important or complex • It needs to be kept for reference • When security/privacy are a concern Read the full report here www.marketreach.co.uk/resource/customer-mail
83 %
88 %
44
%
* Customer Mail, The physical connection that transforms Customer Experience Marketreach & Accenture, May 2022
OF PEOPLE READ ALL OR MOST OF THEIR CUSTOMER MAIL
OF CONSUMERS WANT CHOICE ABOUT WHETHER TO RECEIVE COMMUNICATIONS BY MAIL OR EMAIL
READ APP NOTIFICATIONS
Whistl provides a range of postal solutions for transactional and business mail items: www.whistl.co.uk/mail
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Whistl Magazine • Summer 2022
Whistl Magazine • Summer 2022
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