Department Work Plan
GOAL #1 CREATE A CITY IDENTITY AND MARKETING AND COMMUNICATIONS STRATEGY TO IMPROVE MARKETING AND PUBLIC RELATIONS EFFORTS
1. Complete the rebranding study started in FY 2021 | City Manager ’ s Office | Currently Underway | Complete FY 2022 Q1 2. Implement internal brand element recommendations | City Manager ’ s Office | Start FY 2022 Q1 | Complete FY 2022 Q1 3. Implement external brand element recommendations | City Manager ’ s Office | Start FY 2022 Q2 | Complete FY 2025 Q 1 4. Develop annual City branding promotion plans for local and surrounding markets | City Manager ’ s Office | Start FY 2022 Q2 | Complete FY 2022 Q2 5. Overhaul the City ’ s website to a more modern and easier - to - use platform consistent with the City ’ s new brand identity | IT Department | Start FY 2022 Q3 | Complete FY 2023 Q1
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