Happy Halloween! Do you suffer from any of these blood-chilling social media headaches? Agonize over what to post (sometimes for hours!) Feel guilty + think “I should be doing more on social media” Struggle to create posts that look professional and are, you know, actually interesting Miss opportunities to connect with patients on social media It’s time to MURDER your social media headache. Here are two ways to murder your headache…the murder method you choose is up to you…
Happy Halloween! Do you suffer from any of these blood-chilling social media headaches? • Agonize over what to post (sometimes for hours!) • Feel guilty + think “I should be doing more on social media” • Struggle to create posts that look professional and are, you know, actually interesting • Miss opportunities to connect with patients on social media It’s time to MURDER your social media headache. Here are two ways to murder your headache…the murder method you choose is up to you…
Hire a Trained Assassin Door two
Fumble Through On Your Own—Get Caught, Go to Jail Go to Jail Door One
Practice Promotions = the “trained assassin” of social media. Why do your social media yourself when you could have a team of graphic designers and brand specialists do your social FOR YOU? When you add on the Patient Engagement System, you’ll get… • 11 social media posts / month • Monthly strategy meeting so your posts align with your goals + your digital newsletter • Save time and end your headache TLDR: Save time by getting beautiful done-for-you social media posts.
Listen, you went to school to learn how to treat people—not how to do social media! It makes SENSE that you’re not a social media pro. Even if you have a Marketing Coordinator in your clinic…is their time really best spent fiddling around on Canva all day to create a post? Or would you rather that they focus on in-clinic promotions and community events? If you read this and think “I can do it myself, I’ll just try harder”...is that really realistic? Or are you just setting yourself up for more headaches, more substandard social posts, and more wasted time? TLDR: If you could end your social media headache by yourself, you would have done it already.
If you choose Door 2, you can add on the Patient Engagement System TODAY! Just call or text 804-655-0488 or visit PracticePromotions.Net/PES to schedule a call.
The Patient Engagement System Add-On
Are You Engaging Enough with Patients? Staying connected with patients is crucial, but it’s not always easy! Does this sound like you? You’re concerned that without regular contact, your patients might forget to schedule their next visit. Most of your patients are active on social media, but your weak social media presence means you miss opportunities to connect. Since you don’t engage patients regularly, you risk losing touch with your past patients, who may turn to your competitors instead. Social media and patient communication often become tasks you know you should handle but never quite get around to.
The Patient Engagement System will WOW patients with done-for-you social media + digital newsletters. Now, you will...
Increase Retention, Referrals, + Reactivations. By staying connected, you’re more likely to engage patients, encourage them to return, and inspire them to recommend your clinic to others.
Engage Your Past Patients. Keep your clinic top-of-mind with consistent, professional content that resonates with your audience.
Get Patients Begging For More. Get past patients back on the schedule with done-for-you social media and digital newsletters.
WHAT YOU GET:
DONE-FOR-YOU SOCIAL MEDIA POSTS 11 posts per month, including 8 custom posts, 2 blogs, and 1 newsletter post, all tailored to your clinic’s needs MONTHLY DIGITAL NEWSLETTER Custom WordPress Design . Engaging digital newsletters that reflect your brand and message Optional Print Version. Available for an additional fee, to reach patients through their preferred medium
SOCIAL MEDIA TEAM Includes a Patient Engagement Specialist (PES), Graphic Designer, and Copywriter, all dedicated to making your content shine RESULTS-DRIVEN MEETINGS Regular check-ins with your PES and Graphic Designer to review content performance and make adjustments as needed
Your Patients Are Online— Are You? Call/Text 804-655-0488 Or Schedule A Call At PracticePromotions.Net/PES To Make Patient Engagement Effortless!
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Types of Done-for-You Social Media Posts b uz z worthy
Do you spend hours agonizing over what to post on social media? Or worse, do you always have a nagging, guilty feeling that you should be doing more on social? It’s time to buy back your time and get social media OFF your plate. When you add on the Patient Engagement System, we’ll design beautiful, custom posts just for you!
KEY SERVICES
SPECIAL EVENTS
NEW LOCATION!
Show patients the conditions you treat and the services you offer!
Create a buzz around events with posts that are too cool NOT to share!
Inform patients of your new location so you can boost referrals.
STRETCHING TIPS
NEW STAFF
RECRUITING
Before new staff even interview, they’ll check your social media to learn about your company culture.
Huzzah! Show patients that your family is always growing by highlighting new hires!
Give useful, visually stunning advice—so that patients will actually do their Home Exercise Program.
Want to celebrate Halloween, pet day, or a recent community activity? We got you! After all, with the Patient Engagement System , you get 8 CUSTOM-branded posts a month. Call or text 804-655-0488 or visit our website to add on the Patient Engagement System TODAY! If you like what you see on your demo of Patient Engagement System, you’ll sign a simple one- page addendum to your existing marketing plan. Then you’ll get custom social media and digital newsletters within a month!
Add On The Patient Engagement System Today! Call Or Text 804-655-0488 Or Visit PracticePromotions.Net/PES!
HOW TO CELEBRATE National Physical Therapy Month Is your practice taking advantage of National Physical Therapy Month? In this article, you’ll learn 4 ideas to build on the momentum of National PT Month and grow your new patients!
1 LET PATIENTS KNOW THAT PT = AN ALTERNATIVE TO OPIOIDS According to the Centers for Disease Control (CDC) in 2017 almost 200 million prescriptions were given to American patients for opioid drugs to help them relieve pain related to disease, injury, or surgery. And while these drugs are sometimes necessary, there are other options for pain relief besides opioids, including physical therapy. A study conducted by the Stanford University and Duke University Schools of Medicine found that people who got physical therapy soon after getting a pain diagnosis decreased their likelihood of using opioid drugs by 7% to 16% in the months following the diagnosis. And those patients who did use drugs to control pain saw a 5% to 10% reduction in the amount of opioids they used for pain relief. All of this is to say that people often resort to drugs for pain control because they don’t realize they have other options, including getting physical therapy. One of the reasons why National Physical Therapy Awareness Month exists is to educate patients about how physical therapy can not only reduce the need for opioids but get to the pain’s source and prevent pain from happening in the first place. 2 CELEBRATE SPIRIT WEEK WITH YOUR STAFF Get some swag, like T-Shirts, mugs, and postcards for staff to wear and to pass out to patients. Postcards, in particular, can
proof, and they raise awareness of the benefits of physical therapy at the same time. And have fun! Create a competition with a fun reward, like a pizza party at 50 or 100 reviews. 4 MARKET TO DOCTORS DURING PT AWARENESS MONTH Catch busy doctors’ attention with physical brochures! According to the National Library of Medicine, in the year 2013, doctors averaged 25 emails per day and spent about two hours and 30 minutes a week reading those emails. It’s likely that those numbers have only gone up in the years in between. We mention these stats to remind you that the professionals you want to market to already get overwhelmed with emails, and it’s likely that the emails they prioritize are those from patients. Emails from marketers probably land somewhere lower on the proverbial totem pole. But beautifully designed print media does something else. It capitalizes on the construction of the human brain. According to MIT, the human brain requires only 13 milliseconds to process an entire image. The human brain processes images 60K times faster than it does text. In other words, when you market to doctors through email, your subject line’s text won’t impact the doctor’s consciousness as quickly as your postcard will. FINAL THOUGHTS ON CELEBRATING NATIONAL PT MONTH Creating marketing campaigns centered around National Physical Therapy Month allows you to capitalize on the attention that National PT Month already gets. Want to use this National PT Month to kickstart your practice growth? Contact your Account Manager about using brochures or newsletters to market to doctors!
serve double duty if you use them to get referrals. 3 START A GOOGLE REVIEW COMPETITION!
Encourage your staff to reach out to current and former patients to get reviews on Google and Yelp. Reviews also provide social
ORDER YOUR INSURANCE DEDUCTIBLE POSTCARDS! SCAN THE QR CODE Or Connect With Your Account Manager Today!
Improve, Innovate, Inspire. Here Are 4 Quick, Helpful Resources For The Month!
Podcast Episode
Podcast Episode
EPISODE 86:
EPISODE 83:
7 Terrible Mistakes that Kill Staff Morale + Lead to High Turnover
The Pros + Cons of Acquiring a Practice
7 Terrible Mistakes that Kill Staff Morale + Lead to High Turnover
The Pros + Cons of Acquiring a Practice with Guest James Casady, MPT
Are you crippling your staff morale? Listen to this podcast to find out…
Are you thinking about selling your practice? Or maybe even acquiring another? Tune in to learn the pros and cons of buying a practice vs opening a new one.
FREE STUFF! Free Stuff!
PRODUCT SPOTLIGHT Product Spotlight
Download the FREE Social Media Calendar!
Subscription Add-On: Monthly Done-For-You Social Media Posts
Why waste time doing social media yourself when you could get a team of designers and brand marketers to do it for you? Call or text 804-655-0488 to add Done- For-You Social Media Posts to your marketing plan!
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