Ireland's Electrical Magazine 92 Aug-Sept



very good in the area for the past two years. “We have experienced a growth of more than 30% per annum. This is due to the building market being very buoyant and more customers looking to manufacture locally because of the uncertainty in the world affecting supply chains,” he explains. However, the company plans on continuing to expand its client base in the region. “We plan to increase the number of wholesalers offering WAGO in Ireland to ensure easy access to stocks,” David confirms. Fast and reliable connectivity WAGO is a preferred partner for all conductor types. Their product offering

connectors. These products have become the go-to solution for installations, as all WAGO’s connectors use spring terminals that adjust to temperature changes and vibration to always keep a perfect connection. They are also up to 70% faster to install compared to traditional

cabinets and junction boxes. The 221 compact splicing connector can be used to connect solid, stranded, and fine-stranded conductors and quickly installs devices with higher power consumption. It is available as 2-, 3- and 5-wire connectors and may be used to easily terminate conductors from 0.14 to 4 mm². The 221 is also very easy to use. Simply pull the lever up, insert a conductor and push the lever back down. To promote the 221 series and other products, WAGO works closely with distribution partners through the wholesaler channels to showcase them via trade shows, road shows and in-store. The group also boasts a strong presence in social media and advertises its product lines via digital channels such as LinkedIn, Twitter, Instagram, TikTok, and Youtube using influencers in the electrical trade. At the moment, the company is looking for influencers in Ireland.

screw terminals and offer a special advantage when it comes to those

hard-to-reach places. “Our connectors can be used to create maintenance-free connections that can be buried in walls or under floors where no future access will be possible”, David explains. Their most popular connector is the 221 series, which guarantees maintenance- free installation and permanent and secure connections. This product line can be used in a junction box or a distribution box and is fast and easy to install. The minimal space requirements enable high wiring density, and the product offers clearly organized wiring in both control

reaches from rail-mount terminal block systems or installation and

field-wiring terminal blocks, through pluggable connectors and feedthrough components, up to PCB connectors and marking solutions. The best-sellers in the ROI and NI are the 221 series of lever connectors, DIN rail terminals, and WINSTA pluggable

“The 221 is very easy to use. Simply pull the lever up, insert a conductor and push the lever back down.”

For more information on WAGO products, please contact Michael Broadhead, T: +44 (0)7425 862169 - E:


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