CLIENT SUCCESS
MARKETING HOW-TO
WE ARE COMPLETELY ‘WOWED ! ’
Dear Shaun,
I wanted to take this opportunity to express our sincere gratitude to your team working on our campaign. As a new client of one entire week, Scott and I are blown away by the level of professionalism, commitment, and such strong work ethics. Your team’s level of superior customer service is very rare to find these days. We started behind schedule with a goal for our first mailing to be in January 2019, but your team has worked diligently to keep us on track for our mailing date of Jan. 5. Additionally, I am more than pleased with your team’s follow-up to my phone calls and emails. Kudos to Lo, David, Scott, and your lead writer, Joe, just to name a few among others working on our campaign.
COLD MARKETING VS. RELATIONSHIP MARKETING
Again, we have the utmost gratitude for an excellent product and excellent staff!
Respectfully,
Faith London, Distasio Law Firm
ISTASIO
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OUR BOOKSHELF
Mike McHargue Details 5 Critical Mistakes Leaders Make
Let’s face it: We all mess up. Making mistakes is what makes us human but, far too often, we’re embarrassed, ashamed, or too prideful to admit we messed up. This can be especially hard for leaders who are faced with constant pressure to make snap decisions and juggle many different tasks. Instead of shying away from mistakes, author Mike McHargue has collected a series of 25 different stories from business leaders, and in them, each leader describes a leadership or management mistake they have made in their role or in previous positions. McHargue has compiled these stories together in “Rookie Mistakes: Advice From Top Executives on 5 Critical Leadership Errors.” In this quick, simple read, McHargue takes theoretical concepts and
shows the real-life applications, failures, and lessons that can be derived from the experiences top executives have shared with him. He highlights five big mistakes:
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Allowing confusion
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Hiring too fast and firing too slow Failing to give and receive feedback
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Failing to connect with your team
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Running truly awful meetings
Despite their mistakes, the executives McHargue has written about have fostered strong careers as business leaders and trailblazers. Through their
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