MARKETING HOW-TO CONTINUED ...
It is important to note that understanding the numbers before you launch a campaign is one of the best determining factors of success or failure of the campaign. For example, I was chatting with a friend who was planning to send out 8,000 emails via a cold list he was renting, but the price of the list was high and he wanted a second set of eyes on it. So I asked him for the numbers. On average, these 8,000 names had a 12 percent open rate, so only 960 people would even see the email. Of those 960, this list averaged a 2.5 percent click-through rate. That means just 24 people would click on the product he’d priced at $47. If 30 percent (which would be a high percentage) of the people who clicked bought, he would sell seven units. The customer lifetime value didn’t justify the ad spend. Regardless of whether you’re doing relationship marketing or cold marketing, you have to look at the numbers to set your expectations and see if the campaign makes sense. Now that you understand cold versus relationship marketing and how to have a framework for calculating return on investment, make sure you use this newfound knowledge before you engage in your next campaign. –Shaun
RESOURCE OF THE MONTH
HAVE A REVOLUTIONARY EMAIL EXPERIENCE If you were tasked with capturing a portrait of the modern American family, you might observe parents who look frantic, stressed, and utterly exhausted. According to a new Pew Research Center survey, children are much more Rollup — Swipe up to add an email to your daily “Rollup” — a daily digest designed to take some of the strain off your inbox (and you!). You can then pick a time of day to have all of your emails delivered to you at once. WITH JUST ONE SINGLE SWIPE!
likely to grow up in a household with working parents, and in nearly half of all two-parent families, both parents work full time — a sharp increase from previous decades. What hasn’t changed is the difficulty of balancing
Keep — Swipe right to keep an email in your inbox for later viewing.
it all. In fact, 56 percent of working parents say the balancing act is difficult, and they are more likely to say that parenting is tiring and stressful. Because the structure of the modern American family drastically reduces the amount of individual free time, people are tasked with finding ways to eliminate time- wasters from their schedule. ENTER UNROLL.ME Unroll.Me is an app that can give you the free time you need and deserve. Once downloaded, it starts decluttering your inbox by prompting you to unsubscribe from unwanted emails. It then consolidates important emails into a daily digest. You can:
All the features associated with Unroll.Me work to not only declutter your inbox quickly but also help you organize your emails the moment they are sent to you. Think of using this app like spring-cleaning — unsubscribing would be akin to throwing out the unnecessary junk you’ve accumulated over time while keeping the information you actually need. Unroll.Me currently supports Outlook.com (including Hotmail, MSN, and Windows Live), Gmail, Google Apps, Yahoo! Mail, AOL Mail,
and iCloud. With its ability to interface with all these email clients, Unroll.Me can help you organize your personal and professional inboxes.
While an app can’t change the portrait of the modern American family, it can help you get back some rare but much-deserved free time.
Unsubscribe — Swipe left to unsubscribe from the email subscriptions you don’t want anymore and keep them out of your inbox for good.
Go to Unroll.me/app# to find out more!
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