132
Public Relations, B.A.
under supervision of department faculty, guided by stipulations of the internship packet. No more than 6 credits of Internship may be applied toward major requirements. Total directed research and special topic workshop credits may not exceed 9 credits. General Requirements All Public Relations majors must achieve a minimum grade of ’C’ in all major courses taken at Biola. Anyone receiving a lower grade must repeat the course and earn a ’C’ or better. The total number of credits for major area credit from practicum, internship and directed research may not exceed 9 credits. All Public Relations majors are required to take a Biblical Studies Integration Seminar for Bible credit.
BUSN 230 Introduction to Marketing BUSN 240 Principles of Management JOUR 120 Writing Across Media JOUR 235 Videography PREL 270 Public Relations Seminar Select one of the following:
3
COMM 385 Persuasive Communication COMM 387 Organizational Communication PREL 392 Principles of Advertising PREL 470 Advanced Public Relations Seminar Total Credits
6
Entertainment and Events PR Concentration Courses Select one of the following:
Curriculum Requirements Program-Specific Core Curriculum (GE) Courses MATH 190 Business Statistics Program Courses JOUR 105
3
BUSN 230 Introduction to Marketing CNMA 204 The Entertainment Business JOUR 120 Writing Across Media JOUR 220 Introduction to Visual Media JOUR 235 Videography JOUR 236 Introduction to Broadcast Journalism PREL 270 Public Relations Seminar Select one of the following: CNMA 405 Understanding Representation JOUR 303 Convergent Production PREL 392 Principles of Advertising PREL 470 Advanced Public Relations Seminar Total Credits
Foundations of Journalism and Public Relations
3
JOUR 107 JOUR 433 JOUR 495 PREL 111 PREL 230 PREL 249 PREL 267 PREL 307 PREL 344 PREL 355 PREL 388
Introduction to Convergence
3 3 1 3 3 3 1 3 1 3 3
Media Law
Senior Portfolio
3
Introduction to Public Relations Writing for Public Relations
Media Design Essentials
Public Relations Career Readiness Soc Media, SEO, and Digital Strategy
Public Relations Internship
6
Media Relations
Media Relations Concentration Courses Select one of the following:
Public Relations Management, Philosophy and Ethics
3
PREL 444
Advanced Internship and Career Preparation in Public Relations
2
JOUR 120 Writing Across Media JOUR 220 Introduction to Visual Media JOUR 231 Public Affairs Reporting JOUR 235 Videography JOUR 236 Introduction to Broadcast Journalism PREL 270 Public Relations Seminar Select one of the following: COMM 385 Persuasive Communication JOUR 301 Sports Journalism JOUR 303 Convergent Production JOUR 332 Publication Editing and Management JOUR 334 Producing and Writing for Broadcast News JOUR 335 Magazine and Free-Lance Writing
PREL 458 PREL 460
Public Relations and Journalism Research Public Relations Leadership and Advanced Campaign Analysis
3 3
Concentration Courses Select one of the concentrations below
6
Total Credits
44
3
Concentrations The department offers five areas of concentration: Advertising, Agency and Corporate PR, Entertainment and Events PR, Media Relations, Nonprofit and Ministry PR. Advertising PREL 392 Principles of Advertising 3 PREL 420 Advanced Digital Advertising Management 3 Total Credits 6 Agency and Corporate PR Concentration Courses Select one of the following: 3
JOUR 342 Visual Meaning JOUR 347 Photojournalism I
JOUR 348 Publication, Web and Media Design JOUR 350 Cross-Cultural Storytelling Project JOUR 351 Broadcast Anchoring and Announcing JOUR 486 Media Narrative Project
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