Biola University 2015–16 Catalog
BUSN 334 - Promotions Introduction to the role of Promotion and Advertising as currently used for products, services, ideas and events. Understanding of the promotion mix including public relations, publicity, and sales promotion. Prerequisite(s): 230 or 231. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 336 - Sales Practicum Analysis of the sales manager as a professional market tactician in a marketing firm. Includes survey of personal selling effort with emphasis on interrelationships between sales activity and related marketing functions. Involves applied approaches and actual real-world experiences in sales. Prerequisite(s): 230 or 231. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 344 - Global Marketing Management Focus on the formulation of global marketing management strategies. Presents a conceptual overview of the world market environment, including issues related to culture and diversity. The managers’ perspective is analyzed with regard to market entry methods and the various barriers that could impact international business. Prerequisite(s): 230 or 231. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 347 - Global Business Environment This course introduces the student to the various dimensions of the world economy and to the characteristics of foreign countries that are important for economic activity. Topics covered in the course include: 1) the fundamentals of international trade and finance; 2) the role of culture, religion and politics in international business; and 3) the role of multinational corporations in the world economy. Prerequisite(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 350 - Money and Banking Nature, functions and flow of money and credit in the American economy and the world; analysis of commercial banking and U.S. monetary system. Prerequisite(s): 201. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 361 - Business Law The legal and regulatory environment of business including a survey of the legal system, torts, contracts, employment and labor law, business organizations, administrative law and the regulatory process. Prerequisite(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 370 - Business Finance An examination and evaluation of financial decision making in the Corporate environment valuing future cash flows, characterizing risk and return and evaluating options available to firms to finance their operations or fund growth opportunities. Students will learn how to analyze financial data to provide information to management on how to improve the financial performance of their firm. Prerequisite(s): 190, 212. Acceptance into the Crowell School of Business. Note(s): Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A. Credit(s): 3. BUSN 375 - Business as Mission This course is an examination of the emerging role of business in missions. The general themes covered in this course include: 1) the theology of business as missions; 2) practical issues related to using business as a vehicle for cross-cultural missions, and 3) specific for-profit business models and case studies. By the end of the course the student will have a better understanding of the opportunities and challenges associated with integrating business and missions. Prerequisite(s): Acceptance into the Crowell School of Business. Note(s): Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A. Credit(s): 3. BUSN 392 - Principles of Advertising Facts of advertising principles and techniques. The study of effective and ineffective forms of advertising. Applications linked to public relations, media events, marketing, and communication encounters. Cross-listed: JOUR or CMNA 392. Prerequisite(s): Acceptance into the Crowell School of Business. Fee: $25. Grade Mode: A. Credit(s): 3. BUSN 402 - Database Management Integrated database system, logical organization, data description language (DDL), data manipulation language (DML), hierarchical networks and relational databases, overview of selected database management systems (DBMS). Cross-listed: CSCI 402. Prerequisite(s): 105. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3.
BUSN 403 - Digital Business This course focuses on the linkage between organizational strategy and networked information technologies to implement a rich variety of business models in the national and global contexts connecting individuals, businesses, governments, and other organizations to each other. The course provides an introduction to digital business strategy and the development and architecture of digital business solutions and their components. Prerequisite(s): 220 and 301. Acceptance into the Crowell School of Business. Note(s): Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A. Credit(s): 3. BUSN 405 - MIS Project Management Advanced IS majors operating as a high-performance team will engage in and complete the design and implementation of a significant information system. Project management, management of the IS function, and systems integration will be components of the project experience. Prerequisite(s): 306. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 407 - Computer Applications in Business The study and application of spreadsheet and database software to business problems with an emphasis on problem solving and presentation techniques. Prerequisite(s): 212, 220; 230 or 231; 370. Acceptance into the Crowell School of Business. Fee: $20. Grade Mode: A. Credit(s): 3. BUSN 410 - Customer Relationship Management This course explores the increasing power of customers in the new millennium marketplace and the need for organizations to be customer- driven. The course explores rapid advancements in digital business technology and the capabilities of customer database software that enable firms to differentiate customers by value and anticipate best and most valuable customer’s needs. Prerequisite(s): 230 or 231; 240. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 411 - Advanced Accounting Examines essential elements of corporate consolidations, branch and departmental accounting, international accounting, advanced partnership and fund accounting concepts. Prerequisite(s): 312. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 412 - Auditing Introduction to standards and procedures which comprise the contemporary audit environment. Topics include, ethics, legal liability, Internal control, substantive evidence, and reporting. Course work includes Comprehensive practice audit. Prerequisite(s): 312. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 416 - Women in Management This course examines the status of women in management and discusses issues which women managers face, including differences in leadership styles, obstacles to advancement, and managing the challenges of women in leadership. The course also addresses themes of women in negotiations, communication styles, the work/life balance women seek, explores ways to leverage opportunities that arise, and discusses the critical effects of mentoring. Prerequisite(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 418 - Consumer Behavior This course covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Relationships are explored between conscious and unconscious factors influencing consumers. Specific topics include perception, attitudes, customer value and satisfaction, motivation, personality, consumer culture, group influence, consumer decision-making perspectives, switching behavior, and consumer loyalty. Prerequisite(s): BUSN 230 or 231. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 421 - Leadership and Change An examination and evaluation of personal and organizational leadership principles with practical application in contemporary leadership and management settings. Students will develop their ability to lead change productively. Students will study servant leadership, modeled by Jesus and learn how to apply servant leadership within organizational functions and environments. Prerequisite(s): 240. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 432 - Marketing Research Understanding the role of marketing research in management decision- making. Project approach to the marketing search process of secondary research, focus groups and survey preparation, collection and analysis. Preparation of written research reports. Prerequisite(s): BUSN 220, 231. Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3.
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