Biola University 2015–16 Catalog
JOUR 342 - Visual Meaning A research and discussion course exploring theories of visual knowledge, the making of meaning through visual languages, and the ways journalists and/or public relations professionals negotiate visual symbols and paradigms within disparate communities. The course analyzes digital SLR imaging, video imaging, and the uses of complementary elements alongside visuals including, but not limited to, text, audio and graphics. Cross-cultural elements of visual meaning can be included depending on the semester. Prerequisite(s): JOUR 106, 107. Grade Mode: A. Credit(s): 3. JOUR 347 - Photojournalism I Explores reporting and documentation through the visual medium of still images. Students photograph assignments under working press conditions and advance their skills using the SLR camera. Prerequisite(s): 220. Fee: $80. Grade Mode: A. Credit(s): 3. JOUR 348 - Publication, Web & Media Design Examines the trends in design as they impact newspapers, magazines, broadcast and promotional material in applicable print, online and mobile form. It is expected that students have a basic ability with the Adobe Suite of products. Emphasis is on the design of cohesive multi-page (print or digital) publications, sites and/or apps. Examines editorial operations, production procedures, and the role of the art/design director. In the class’ workshop setting, students are familiarized not only with theoretical ideas but also with practical considerations of design. Prerequisite(s): 249. Fee: $35. Grade Mode: A. Credit(s): 3. JOUR 350 - Cross-Cultural Storytelling Project A travel course taking students to an area outside Southern California where they will investigate a problem or trend, illustrate and explain the political or socio-cultural background, current struggles or challenges and possible solutions for change. Involves use of writing and/or visuals adaptable to the Web in a final project that demonstrates students’ grasp of other cultures and the deeper issues behind trends or events. The course will periodically involve an international media project partnered with a missions organization or media outlet in another country. Prerequisite(s): 106, 107, 220. Grade Mode: A. Credit(s): 3. JOUR 351 - Broadcast Anchoring and Announcing Students acquire the basic skills necessary to work as a television news anchor and reporter. Study of delivery topics including: breathing techniques, voice pitch, how to read the teleprompter, on-air appearance and one of the most important skills necessary as a broadcast journalist— how to deliver a live report. Class projects include mandatory appearances on Biola’s EagleVision newscasts, as both an anchor and reporter. May include a visit to a local television news studio. Prerequisite(s): 235 or 236. Fee: $10. Grade Mode: A. Credit(s): 3. JOUR 354 - Literary Journalists Through written projects and discussion, this course helps students see the bridge between the best of American literature and the ongoing success of literary non-fiction journalism for such magazines as the New Yorker and Atlantic Monthly. By means of regular instruction and guest speakers, students learn to adapt theme, characters, plot and the pacing of narrative needed to develop stories that are both factual and dramatic. Students read and critique not only professionals’ work, but also their own. May include study of the bridge between literary journalism and script-writing. Fee: $25. Grade Mode: A. Credit(s): 3. JOUR 355 - Media Relations Practical study and experience in successful strategies for agencies, organizations, businesses, ministries and mission organizations as they pursue balanced media coverage and respond to requests for interviews, data or other questions aimed at publication or broadcast on various deadlines. Ethics of media relations practice from a Christian world-view are applied to the media marketplace through discussion and project- driven experience. Prerequisite(s): JOUR 230. Fee: $10. Grade Mode: A. Credit(s): 3. JOUR 386 - National Journalism Seminar-style course that takes place in a major news market, focusing on broadcast and/or print news from a national perspective. Students examine national publications and/or news broadcasts over the course of the semester. A major focus of the course, in some semesters, is on political reporting. Guest speakers may include reporters, anchors, producers, writers and editors from the national media. Grade Mode: A. Credit(s): 3. JOUR 387 - International Journalism A course focusing on broadcast and/or print or Web news from an international perspective. Students follow news stories with international significance, comparing story content, coverage and decision-making with the national media in the United States. Guest speakers include experts from the international news media. Grade Mode: A. Credit(s): 3.
JOUR 388 - Public Relations Management, Philosophy and Ethics A course analyzing public relations campaigns, solving/preventing problems, utilizing theories and public relations strategy. Throughout the course students write press releases, learn the research process for PR campaigns, address internal and external audiences, devise strategies for guidance of executive leadership, and learn effective guidance of public opinion with integrity. The course incorporates use of pertinent media tools and role-playing presentations among other approaches to effective instruction. Prerequisite(s): JOUR 111, 230. Grade Mode: A. Credit(s): 3. JOUR 392 - Principles of Advertising Advertising principles and techniques. The study of effective and ineffective forms of advertising. Applications linked to public relations, media events, marketing, and communication encounters. Cross-listed: BUSN 392. Fee: $25. Grade Mode: A. Credit(s): 3. JOUR 431 - Investigative Reporting Takes students to the highest levels of identification of news trends and the roots of news events by means of advanced database investigation, use of extensive public documents and advanced forms of paper trail pursuit to report on people, businesses, organizations and institutions. The course approaches in-depth investigation with a Christian worldview that sees truth-telling as a Biblical prophetic mandate balancing mercy and justice. Fee: $20. Grade Mode: A. Credit(s): 3. JOUR 433 - Media Law Study of theoretical approaches to the First Amendment as well as specific areas of concern to professional journalists such as defamation, privacy, fair trial, obscenity, copyright, shield laws, sunshine laws, etc. Exploration of applied professional ethics and contemporary professional issues of ethics for journalists. Grade Mode: A. Credit(s): 3. JOUR 440 - Journalism Internship A portfolio-driven, guided learning experience beyond the university classroom via working in a media-related organization. This course will test students’ interest, aptitude and stamina for work within their chosen area of journalism, public relations or media-related ministry. This course is aimed at providing students with a finished portfolio of work suitable for entry to a media career or media-related ministry. Includes on-campus sessions designed to strengthen and expand professional skills. Restriction(s): Must be Junior or Senior class. Note(s): Sixty hours of internship are required for each academic credit. A total of 3 credits of internship are required for the major. It is strongly recommended that students take this course 1 credit at a time. Grade Mode: A. Credit(s): 1–3. JOUR 447 - Commentary, Opinion and Reviews A lecture, discussion and writing course exploring the power and ethical implications of opinion in media. Students will learn how opinion journalism helped frame the cause of freedom in our nation’s founding and how it has had a role in every major era in our nation’s history. Students will also examine the role of opinion journalism today in social media, in public opinion polling, and in reviews of the Arts (e.g. music, dance, film, books, theatre productions) and of products in the marketplace (e.g. electronics, cars, hotels, restaurants). Students will examine, learn and demonstrate techniques for critical thinking in effective opinion journalism in forms ranging from news or sports analysis to blogs, tweets, and social media platforms that implement opinion alongside, or consisting of, photos and video. Grade Mode: A. Credit(s): 3. JOUR 458 - Public Relations and Journalism Research Methods Methodology for Public Relations, Journalism and related media research, including sampling, questionnaire design and introduction to statistics. Students conduct an audience analysis, focus groups and research project. A major goal is to become adept at reading and evaluating research reports. Grade Mode: A. Credit(s): 3. JOUR 460 - Advanced Campaign Design and Analysis This capstone course in the public relations curriculum develops critical thinking skills in selecting, creating and applying tools, techniques and principles of public relations to a variety of managerial cases, campaigns and problem situations. Actual case studies (both historical and current) are reviewed and analyzed. Students work in some facet of the creation of a public relations plan for a client. Prerequisite(s): JOUR 111, 230, 388. Note(s): This course is for students close to graduation who have completed necessary courses to prepare them for research, strategic solution-building, and follow-up analysis of current public relations situations. Grade Mode: A. Credit(s): 3. JOUR 464 - Philosophy and Ethics of Media A “capstone” class for journalism majors organized in a seminar style in which students review the philosophies of formative thinkers behind American journalism (print, broadcast and Internet), and examine the philosophy of a journalist whom they’ll shadow. The course culminates in each student’s examination of his or her own philosophy of journalism and sense of calling as a believer practicing journalism or public relations
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