Biola University 2015–16 Catalog
4. Spiritual: Students will articulate their knowledge of biblical principles and their application to integrity, humility, and ethical business behavior (ULO 3). Concentration Learning Outcomes - International Business Graduates of the International Business concentration will be able to: • Understand the economic, cultural, and political factors that are relevant when doing business in a foreign country. • Able to analyze the opportunities and risks associated with doing business internationally. • Able to work with or manage people from various ethnic or religious backgrounds. Concentration Learning Outcomes - Management Graduates of the Management concentration will be able to: • Reference and practically apply fundamental principles and management/leadership theories. • Apply new emerging management and leadership theory, human resources management concepts, and legal requirements. • Demonstrate the ability to contribute effectively to a leaderless and consensus driven team.
grade point average of 2.50. A minimum requirement of 30 hours of General Education (including Bible) must be completed. 2. Accomplish an overall cumulative GPA of 2.50 in all college level course work completed at the time of formal application to the Crowell School of Business. 3. File an application with the Crowell School of Business for admission, which shall include an essay, and affirm that the above requirements have been achieved either at Biola University or another accredited institution. The application should be filed the semester in which the student is completing the requirements. 4. Meet approval of the academic advisor of the Crowell School of Business. The process may require an interview. 5. Prior to formal admission, students shall continue to be advised as pre-business majors. General Education Requirements The general education requirement for a foreign language for those following a business administration major may be met by two years of high school language or the first four credits of a college language. PHIL 215, COMM 181 and PSYC 200 are recommended for all business majors. The following courses are required to partially fulfill the
Concentration Learning Outcomes - Marketing Graduates of the Marketing concentration will be able to:
general education requirement for Math/Science: MATH 103 Calculus for Management Sciences
Credit(s): 3.
• Demonstrate acquired knowledge through conducting primary and secondary research, create surveys analyze data and present research findings. • Demonstrate effective sales presentation skills. • Execute a real world client marketing plan for a non-profit organizations through analyzing the market, assessing tradeoffs in various marketing strategies and providing research support for selected marketing strategies. Concentration Learning Outcomes - Marketing Management Graduates of the Marketing Management concentration will be able to: • Explain key concepts, theories and practices important to the management of organizations and apply them to specific situations facing organizations. • Analyze marketing problems or opportunities facing an organization, and solve marketing problems using quantitative and qualitative analysis. • Identify areas of ethical concern facing marketing management professionals and articulate appropriate ethical guidelines based upon Biblical principles. Degree Program A Bachelor of Science degree in Business Administration is offered upon the completion of baccalaureate requirements and the business major in one of the following concentrations: International Business, Management, Marketing, and Marketing Management. Thirty-nine of the required credits must be upper-division. Admission Requirements Admission into Biola University does not guarantee admission as a business administration major in the Crowell School of Business, nor permission to enroll in upper-division business administration courses (Intermediate Accounting excepted). The following requirements must be observed: 1. Complete, with a minimum of a “C” (2.0) grade in each of the following courses: BUSN 201 - Principles of Macroeconomics, BUSN 202 - Principles of Microeconomics, BUSN 211 - Principles of Accounting I, BUSN 212 - Principles of Accounting II; ENGL 100 - Basic Studies in Critical Thinking and Writing or ENGL 112 - Studies in Critical Thinking and Writing I, and ENGL 113 - Studies in Critical Thinking and Writing II; MATH 190 - Business Statistics and MATH 103 - Calculus for Management Sciences ( totaling 24 semester hours), or the equivalent; with a cumulative
MATH 190 Business Statistics
Credit(s): 3.
Core Requirements BUSN 201
Principles of Macroeconomics Principles of Microeconomics Principles of Accounting I Principles of Accounting II Management Information Systems
Credit(s): 3.
BUSN 202 BUSN 211 BUSN 212 BUSN 220 BUSN 240 BUSN 301 BUSN 361 BUSN 370 BUSN 403 BUSN 470
Credit(s): 3.
Credit(s): 3.
Credit(s): 3.
Credit(s): 3.
Principles of Management
Credit(s): 3.
Business Writing and Case Analysis
Credit(s): 3.
Business Law
Credit(s): 3.
Business Finance Digital Business
Credit(s): 3.
Credit(s): 3.
Strategic Management
Credit(s): 3.
Concentrations Requirements for these concentrations are as follows. Upper-division courses require acceptance into the Crowell School of Business.
International Business Students must complete 60 credits.
Note: All students in the International Business emphasis are encouraged to take ANTH 200 for GE Behavioral Science.
Concentration-Specific Requirements Cross-cultural/overseas learning experience: Every International Business student must participate in a cross-cultural/overseas learning experience that allows them to apply skills learned in the classroom in a foreign environment. This may be fulfilled by taking a business-related internship of at least 6 weeks in length. Students are encouraged to fulfill this requirement by participating in an approved study-abroad program either before or during their Junior year. Whichever option a student chooses, it must be pre-approved by the student’s academic advisor. Students will be required to demonstrate completion of this requirement in their E-portfolio. ANTH 403 Economic Anthropology Credit(s): 3. BUSN 230 Introduction to Marketing Credit(s): 3. OR BUSN 231 Introduction to Marketing: Practical Application Credit(s): 3. BUSN 344 Global Marketing Management Credit(s): 3.
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